Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Dzalila, Lizha
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @handmadeshoesby Dzalila, Lizha; Amalia, Diana
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.3439

Abstract

The use of Tiktok social media has become a necessity at this time. PT. Delva Fashion uses Tiktok through the @handmadeshoesby account to carry out marketing communication activities for its products. The purpose of this study is to describe the use of Tiktok social media as a marketing communication medium on the @handmadeshoesby account. now his account has 1.2 million followers and 11.9 million likes. By using the SOME (Search, Optimize, Manage, Engage) model from Regina Lutrell. The research method used is descriptive qualitative with data collection techniques, namely interviews and documentation. The results of this study are that Handmadeshoesby utilizes Tiktok as a digital marketing communication medium by consistently creating content and live streaming.
Co-Authors Amalia, Diana