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All Journal Jurnal The Messenger Jurnal DIMASTIK
E. B., Gita Aprinta
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal The Messenger

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Strategi Cyber Public Relations dalam Pembentukan Citra Institusi Pendidikan Tinggi Swasta E. B., Gita Aprinta
Jurnal The Messenger Vol. 6 No. 1 (2014): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v6i1.161

Abstract

As a strategy public relations, cyber public relations gives the new meaning for public relations practioners, especially in buliding positive image of private university (PTS). Trough cyber public relations, communcation between PTS and it public, can be bridge quickly and easy. Moreover, cyber public relations strategy provides dynamic and personal interaction, so that public posses their personal intepretation about the PTS.
Penerapan Strategi Marketing Sosial dalam Membentuk Kesadaran Mahasiswa E. B., Gita Aprinta; Syamsiah, Sri; L., Hernofika
Jurnal The Messenger Vol. 9 No. 2 (2017): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v9i2.516

Abstract

Social Marketing Strategy toward Brand Awareness of Students Habit of FTIK Students, Universitas Semarang. There is a problem regarding student s habits of recycle habit in the campus environment, that became worst and impact to campus environment. This research tries to solve the problem by using social marketing strategy methods. Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors. Social marketing can be used as a problem solving by integrated communication principle and marketing techniques. This research tries to use social marketing in formulating some strategies to solve those habits problem by developing students s social awareness in order to change their bad habit in garbage throwing. The results shows that social marketing strategy start from 4P components to fulfill awareness pyramid in brand recognition level. It means that students will act if there is a reminders from their peers group.
Co-Authors L., Hernofika Retno Manuhoro Setyowati S. W., Errika Dwi Syamsiah, Sri