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All Journal Jurnal Kedokteran Brawijaya Journal of Community Health and Preventive Medicine (JOCHAPM)
Megawati, Devvy
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Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health

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THE COMMUNITY’S STIGMA CAUSE OF DECREASE VISITING “X” HOSPITAL IN COVID-19 PANDEMIC Megawati, Devvy; Erzi’, Alfan; Ratri, Devita Rahmani
Jurnal Kedokteran Brawijaya Article in Press 2
Publisher : Fakultas Kedokteran Universitas Brawijaya

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Abstract

“X” hospital Tulungagung is a class D with madya accredited hospital in collaboration health BPJS. "X" hospital Tulungagung has a problem of decreasing the utilization bed in the Inpatient Unit during Covid-19 pandemic. These problems lead to decline of 32.5% income. Decreasing income has an impact on cash flow, increasing operating expenses, hospitals experiencing losses, and threatening the continuity of service operations. At "X" hospital Tulungagung the research aims to identify the root of problem and find the best solution based on the problem. The research at "X" hospital Tulungagung is mixed method research. Qualitative research method uses interviews and quantitative methods uses a questionnaire in totaling 164 samples with eta correlation test method. The results of the fishbone diagram analysis obtained the root of problem, namely community's stigma about Covid-19 pandemic and rapid test at the "X" Tulungagung hospital, Tulungagung Regency's had the policy for private hospitals not take care of Covid-19 patients, Prohibition to visiting families for inpatients, expensive operational costs of Covid-19 screening, and SDI's stigma regarding to care of Covid-19 patients. The most dominant root of problem is community's stigma about Covid-19 pandemic and rapid test at the "X" Tulungagung hospital. The efforts to enhance visits at "X" Tulungagung hospital, namely eliminating the stigma of society through the creation of an educational Starter Kit about Covid-19 protocol at "X" Tulungagung hospital, which is part of hospital health promotion.
Causes of Decreasing Hospital Visit during the Covid-19 Pandemic Megawati, Devvy; Ratri, Devita Rahmani; Erzi, Alfan
Jurnal Kedokteran Brawijaya Vol. 31 Supplement 2 (2021)
Publisher : Fakultas Kedokteran Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jkb.2021.031.02.2s

Abstract

The problem of decreasing bed utilization resulted in a decrease in hospital income during the Covid-19 pandemic, including in a class D private hospital, Tulungagung, that experienced a 32.5% decrease in revenue. The decrease in hospital income has made the hospital suffer losses and, at the same time, threatened the cash flow, the operating expenses, and the continuity of service operations. The study was conducted to identify the root cause of the decreasing patient visits at the hospital. The research was conducted with a case study approach at a private hospital in Tulungagung in September and October 2020. The data were collected using a Focus Group Discussion (FGD) with eight respondents who were determined based on purposive sampling. Data were analyzed using Fishbone diagrams and priorities were set based on cumulative percentages. The public's stigma about hospitals during the Covid-19 pandemic and the cost of rapid tests are the two root causes that are suspected of contributing to the decline in patient visits at the hospital.
SOCIAL MEDIA FOR HOSPITAL MARKETING  IN RURAL AREAS:  PATIENT  PERSPECTIVES OF A PRIVATE HOSPITAL Yunita, Eva; Megawati, Devvy; Dewanto, Aryo
Journal of Community Health and Preventive Medicine Vol. 5 No. 1 (2025): JOCHAPM Vol. 5 No. 1 2025
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jochapm.2025.005.01.2

Abstract

Social media has emerged as a widely utilized marketing tool across various industries globally, including the healthcare sector in Indonesia. It serves as a critical platform for hospital marketing; however, limited research has been conducted to examine its effectiveness, particularly in rural areas. This study aims to assess the potential and effectiveness of social media as a marketing tool for a private hospital in a rural setting. A qualitative research approach was employed, involving in-depth interviews with ten outpatients and inpatients at the selected hospital. Data were analyzed using thematic analysis, categorizing responses based on emerging themes. The findings indicated that WhatsApp was the most frequently used social media platform among patients, while patients’ families engaged with other platforms. Although social media platforms such as Instagram, TikTok, and Facebook were primarily used for entertainment, some respondents reported using them to obtain hospital-related information. The primary factors influencing hospital selection among patients were proximity to their residence and prior experience rather than information obtained through social media. The findings suggest that social media was not the primary source of information in patients’ decision-making processes regarding hospital selection. These insights may inform hospital management strategies in optimizing social media as a marketing tool to enhance patient engagement and outreach in rural healthcare settings.
Co-Authors Aryo Dewanto Erzi, Alfan Erzi’, Alfan Ratri, Devita Rahmani Yunita, Eva