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All Journal Islamic Guidance and Counseling Journal International Journal of Finance Research
Syakina, Bella
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Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Assessing the Role of Price and Service Quality in Influencing Customer Decisions at K24 Wahid Hasyim Pharmacy, Palembang Al hady, M. Ridho; Darwin, Darwin; Syakina, Bella
International Journal of Finance Research Vol. 5 No. 3 (2024): International Journal of Finance Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses (TRI-JIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijfr.v5i3.1984

Abstract

In the competitive business landscape, effective marketing strategies are crucial, especially in the resilient and growing pharmacy industry. This study examines how price and service quality affect consumer purchasing decisions at K24 Pharmacy on Jl. KH Wahid Hasyim Palembang. Given the Indonesian pharmacy sector's rapid growth, particularly during the COVID-19 pandemic, understanding consumer behavior is essential. Despite K24 Pharmacy's competitive advantages, it faces significant competition. The study aims to determine the impact of price and service quality on consumer decisions at K24 Pharmacy, offering strategic insights for improvement. Conducted from April to May 2024, this quantitative research surveyed 100 customers using a structured questionnaire. Data analysis involved descriptive statistics and multiple regression analysis using SPSS software to evaluate the influence of price and service quality on purchasing decisions. Findings reveal that service quality significantly affects purchasing decisions, while price does not have a statistically significant impact. The reliability test showed high internal consistency for both variables and normality and multicollinearity tests confirmed data suitability for regression analysis. Service quality, including reliability, responsiveness, assurance, empathy, and physical evidence, has a significant positive relationship with purchasing decisions. Conversely, price factors like affordability, quality alignment, and competitiveness did not significantly influence consumer choices. K24 Pharmacy should focus on enhancing service quality to boost consumer satisfaction and loyalty. While maintaining competitive pricing, the emphasis should be on improving service aspects, which more substantially impact purchasing decisions. In conclusion, the research underscores the critical role of service quality in consumer decision-making at K24 Pharmacy, providing strategic insights for sustaining and enhancing its market position.
Measuring Indigenous Well-Being: Psychometric Validation of the Pancawaluya Scale Kulsum, Siti; Solehuddin, M; Yudha, Eka Sakti; Koswara, Dedi; Syakina, Bella; Zaelani, Abdul Qodir; Armanto, M Edi
Islamic Guidance and Counseling Journal Vol. 9 No. 1 (2026): Islamic Guidance and Counseling Journal
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung in collaboration with Asosiasi Bimbingan dan Konseling Indonesia (ABKIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/0020269762500

Abstract

Psychological well-being is understood differently across cultural contexts, yet many culturally grounded frameworks remain conceptually described rather than empirically tested. One such framework is Pancawaluya, a Sundanese indigenous model that defines well-being through five core values: Cageur (physical and mental health), Bageur (kindness and prosocial conduct), Bener (moral integrity), Pinter (knowledge and wisdom), and Singer (creativity and adaptability). Although these values are widely recognized in Sundanese philosophy and practice, their structure as a measurable psychological construct has not been systematically validated. This study examined the factor structure and internal consistency of the Pancawaluya Scale using Confirmatory Factor Analysis (CFA). Data were collected from 305 respondents and analyzed using LISREL. The results supported a five-factor model with satisfactory model fit indices (RMSEA = 0.031; CFI = 0.985; GFI = 0.958). Composite reliability indicated strong internal consistency, while AVE values suggested acceptable convergent validity for an indigenous construct in an early validation stage. The findings indicate that Pancawaluya can be operationalized as a coherent indigenous well-being construct. Its dimensions are theoretically discussed in relation to Islamic counseling principles, suggesting conceptual alignment in moral and spiritual values. This study provides an initial empirical foundation for future culturally grounded counseling research.
Co-Authors Abdul Qodir Zaelani Al hady, M. Ridho Armanto, M Edi Darwin Darwin Dedi Koswara Eka Sakti Yudha Siti Kulsum Solehuddin, M