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All Journal Journal of Mechanical Design and Testing (JMDT) eProceedings of Management
Firdaus, Reza
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Formulating Business Development Strategies for Medium Enterprises: A Case Study of CV Aneka Sumber Rezeki Firdaus, Reza; Triyono, Sunu Puguh Haru
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

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Abstract

CV. Aneka Sumber Rezeki is a company engaged in the snack food industry and faces challenges in increasing competitiveness in an increasingly competitive market. The emergence of new competitors has resulted in a drastic decline in the company's turnover.This study aims to identify internal and external factors, formulate and determine strategies as appropriate development strategies.The research method used is a qualitative approach through interviews, observations, and questionnaires involving internal and external parties of the company to gain an in-depth understanding of business conditions.The analysis was carried out using IFE and EFE matrices to assess internal and external factors, IE Matrix to determine the company's strategic position aimed at knowing alternative strategies, and QSPM to choose the right strategy to respond to company needs.Based on the results of the analysis, CV Aneka Sumber Rezeki is in the Growth and Build category, which indicates the need for a market development strategy as a top priority. This strategy focuses on entering new markets beyond their current distribution areas through comprehensive market analysis and utilization of e-commerce platforms. The implementation of this strategy is expected to increase the company's competitiveness by expanding the customer base, strengthening brand image, and increasing operational efficiency by digital technology. With proper implementation, CV Aneka Sumber Rezeki can take advantage of existing opportunities and face the challenges of a more adaptive and sustainable industry. Keywords – IFE Matrix, EFE Matrix, Development Strategy, IE Matrix, QSPM
Maximum Biomass Co-Firing Percentage Mixture on 100 MW Pulverized Coal Boiler Using GateCycle Simulation Modelling Febriant, FX Adeodatus Alfa; Firdaus, Reza; Khoir, Miftahul
Journal of Mechanical Design and Testing Vol 7, No 2 (2025): Article in Press
Publisher : Department of Mechanical and Industrial Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmdt.114910

Abstract

Abstract—For establishing Indonesia’s NZE target in 2060, biomass co-firing in existing Coal Fired Power Plant (CFPP) is one of the best and applicable method. This paper shows maximum biomass percentage on 100 MW scaled PC Boiler CFPP can handle by using GateCycle simulation. From the simulation, by increasing biomass mixture entering the furnace, it will increase total fuel flow in order to produce 100 MW. Biomass mixtures higher than 8% will tend to required total fuel flow exceeding maximum mill capacity which is 45,000 kg/hour, or reduced Generator Load while setting total fuel flow entering furnace same with maximum mill capacity. For every 1% increasing biomass mixture above 8%, it will reduced Gross Generator Load by 0.7505 MW. Increasing will also potentially increase slagging rate as the furnace temperature calculated from GateCycle simulation is 1,258.11 0C to 1,276.07 0C, while the ash fusion temperature of biomass is 1,185 0C. Also, increasing 1% of biomass mixture will increase the Specific Fuel Consumption by 0.0028 kg/kwh. From the simulation it is stated that maximum biomass percentage allowed for PC Boiler is 8%.
Co-Authors Febriant, FX Adeodatus Alfa Khoir, Miftahul Triyono, Sunu Puguh Haru