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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Indonesia Sosial Sains
Mayendra, Aliya
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Proposed Strategy for Maintaining A Small-Family-Business Enterprise in a Competitive Property Market Mayendra, Aliya
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i9.17299

Abstract

This study addresses the growing challenges faced by small family businesses in the competitive property market by proposing strategic interventions specifically designed to sustain and enhance the viability of Allure Realty Group, a family-run enterprise established in 2012 in Jabodetabek. With increasing complexity in the property sector due to urbanization, shifting consumer demands, and stringent regulatory environments, the research aims to develop a robust strategic framework. The methodology involves a combination of qualitative and quantitative approaches, including surveys and interviews, to identify key problems and collect data. Analytical tools such as the Marketing Mix 7P, VRIO Framework, and STP Analysis for internal factors, and PESTLE Analysis, Porter’s Five Forces, Competitor and Customer Analysis for external factors are used to conduct SWOT and TOWS analyses for strategic development. The study hypothesizes that targeted strategies will significantly improve the business's resilience and competitiveness in the market. Key objectives include identifying challenges faced by Allure Realty Group, developing strategies to address these issues, and implementing actions to improve operational efficiency, customer satisfaction, and market expansion. The expected outcomes are enhanced operational frameworks, increased customer satisfaction, and a larger market share, contributing to the business's long-term sustainability. This research contributes to business management theory by providing insights into strategies for small family businesses in rapidly evolving markets. The findings aim to bridge traditional business values with modern management practices, offering valuable guidance for both academic researchers and business practitioners in navigating the complexities of the property industry.
Proposed Strategy for Maintaining a Small-Family-Business Enterprise in A Competitive Property Market Mayendra, Aliya
Jurnal Indonesia Sosial Sains Vol. 5 No. 08 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i08.1203

Abstract

The property sector's increasing complexity, driven by rapid urbanization, evolving consumer preferences, and stringent regulations, necessitates a robust strategic framework. This research aims to identify internal and external challenges faced by Allure Realty Group, develop a strategic model to address these challenges and implement actions to enhance operational efficiency, customer engagement, and market expansion. A systematic methodology combining qualitative and quantitative approaches guides this study. The research process includes problem identification, theoretical framework development, data collection through surveys and interviews, and thorough analysis using statistical and content analysis techniques. Internal analysis employs the Marketing Mix 7P, VRIO Framework, and STP Analysis, while external analysis utilizes the Marketing Mix 7P, PESTLE Analysis, Porter's Five Forces, Competitor Analysis, and Customer Analysis. Anticipated outcomes include an improved operational framework, heightened customer satisfaction, and increased market share, fostering business growth. Upon completion, this research is expected to significantly contribute to business management, particularly strategies for small family businesses in dynamic markets. The findings aim to provide a blueprint for integrating traditional business values with modern strategic management practices, offering a valuable resource for academic scholars and practitioners to understand and navigate the complexities of the property market.
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