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All Journal Jurnal Bisnis Terapan Indonesian Journal of Economics, Business, Accounting, and Management
Lathifatunnisa
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Economics, Econometrics & Finance Social Sciences

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PENGARUH FAKTOR DEMOGRAFI, RISK TOLERANCE DAN OVERCONFIDENCE TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI MAHASISWA DI KOTA PEKALONGAN Lathifatunnisa; Asri Nur Wahyuni
Jurnal Bisnis Terapan Vol. 5 No. 2 (2021): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v5i2.4688

Abstract

The purpose of this study was to obtain empirical evidence about the influence of demographic factors, risk tolerance and overconfidence on investment decision making with the object of research being students in Pekalongan City. This study uses quantitative data by taking a sample of 100 student respondents using purposive sampling technique. The distribution of questionnaires was chosen as the data collection method in this study. Multiple linear regression analysis, classical assumption test and hypothesis testing using SPSS 25 program were used as analytical tools in this study. The results of this study indicate that demographic factors, namely age, gender and monthly income have a positive but not significant effect on investment decision making, risk tolerance has a significant positive effect on investment decisions. On the other hand, overconfidence has a positive but not significant effect on investment decision making.
Business Design and Implementation: Feasibility Study of Almond Chic Fashion Business in Yogyakarta Lathifatunnisa
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 4 (2024): Volume 2, No. 4, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i4.75

Abstract

This research aims to answer the problems of people around the author who like Muslim fashion with vintage, casual and modern models, but which can still be used for a long time or is timeless. Almond Chic business development involves preparing marketing, operational, financial and human resource management plans. The marketing plan includes promotional strategies using social media platforms. The operational plan includes the product design process, raw material selection, and distribution to consumers. Financial plans focus on managing funds. Some of the challenges faced in implementing this business include marketing strategies that are not yet optimal, target markets that are not yet broad, and business implementation that is not in accordance with the planned schedule. This implementation report covers the entire period of 12 months since the initial design of the business idea began.
Co-Authors Wahyuni, Asri Nur