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All Journal Interiority ARSNET
Kassem, Ayman
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Arts Humanities Civil Engineering, Building, Construction & Architecture Social Sciences

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Liquid modernity off-modernity: A pop-up interior in the middle of nowhere Kassem, Ayman
ARSNET Vol. 6, No. 1
Publisher : UI Scholars Hub

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Abstract

This visual essay examines the pop-up desert café as a contemporary interior condition shaped by mobility, reversibility, and performative occupation. Framed through Bauman’s (2000) liquid modernity and Branzi’s (2002) diffuse modernity, it argues that temporary desert setups are not informal exceptions but design responses to unstable, event-based ways of living. The essay reads the pop-up as a hybrid interior-exterior assemblage, where carpets, furniture, lighting, signage, and social rituals produce atmosphere and collective presence. Using collages on photography taken by the author-co-created with architect Moustafa Abdulwahed—as a method, the visual essay journey moves from photographic observation to extraction and speculative recomposition, identifying ‘genetic elements’ of temporary interiorit, while reimaging the photographed spaces through the lens of performative pop-us. Visual representation is treated as a creative response and analytical tool, allowing the collages to perform the logics of assembly, layering, and transformation they describe. This reframes pop-up interiors as intelligence rather than improvisation.
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