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All Journal JENIUS: Jurnal Terapan Teknik Industri Journal Science Innovation and Technology (SINTECH) Jurnal Teknologi dan Manajemen Industri
Mega Anggraeni Putri
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Agriculture, Biological Sciences & Forestry Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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Journal : Journal Science Innovation and Technology (SINTECH)

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Perencanaan Bisnis Oleh-oleh dan Agrowisata di Kabupaten Grobogan Menggunakan Bussines Model Canvas Mega Anggraeni Putri
Journal Science Innovation and Technology (SINTECH) Vol. 2 No. 1 (2021): SCIENCE INNOVATION AND TECHNOLOGY JOURNAL Volume 2 Number 1
Publisher : Universitas Duta Bangsa Surakarta

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Abstract

Grobogan Regency, is one of the regencies in Central Java Province. Grobogan Regency is a regency that is rich in plants, one of which is pumpkin, pumpkin which is abundant in Grobogan Regency during the main harvest, the price drops, so it is necessary to innovate so as to increase the value of pumpkin products. Pumpkin is processed to produce added value as a typical Grobogan souvenir. This study aims to analyze the strengths, weaknesses, opportunities, and threats based on the 9 elements of the Business Model Canvas and map out new strategies in order to increase sales of Pumpkin Cookies and their Agrotourism with the method used in this study through the Business Model Canvas (BMC) approach and SWOT analysis that produces a strategy matrix. The type of research used is observation and literature study. The results of this study indicate the business position in quadrant II on the SWOT diagram, and is represented visually using BMC. It can be concluded that this business has sufficient opportunities to develop by implementing the strategies proposed.
Co-Authors Anna Nita Kusumawati Mu'adzah - Mu'adzah Muhammad Ghofur Supriyanto Supriyanto Syahrial Aman Zaki Abdullah Alfatah