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Sianipar, Gloria J.M
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE (Studi Pada Pelanggan GrabBike Di Kota Medan). Sianipar, Gloria J.M
Jurnal Manajemen dan Bisnis Vol 19 No. 2 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i2.576

Abstract

This research aims to analyze the impact of Service Quality, Price Perception and Brand Image on Customer Satisfaction of The User of Online Transportation (Case on The User of GrabBike in Medan). Data collection empasys a sample of 100 from 32 items using Likert Scale standard of measurement. In this research, free variables consist of service quality, price perception, and brand image. Bound variable is customer satisfaction. Testing includes test the validity, reliability test and assumptions classic. While the method of data analysis used multiple linear regression.The result of ttest showed that the service quality, price perception and brand image has a significant effect on customer satisfaction. The results of signification value for each variable, both variables X and variable Y is above the alpha value (0.05), resulting in acceptance of H1and H0rejection. The result of F test showed that the service quality, price perception and brand imageworked togetherto gave positive and significant contribute on customer satisfaction.In accordance with a multiple linear regression equation, Y = 2,689 + 0,106 X1 + 0,133X2 + 0,141X3 +e. So in essence, variable X has a significant effect at customer satisfaction.The result of this research were brand image has the highest significant effect to customer satisfaction.
PENGARUH BRAND IMAGE DAN PERSONAL BRANDING “FELICYA ANGELISTA” TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DI KOTA MEDAN Sianipar, Gloria J.M; Sinaga, Juliasti Viktoria
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1737

Abstract

This study aims to determine the effect of brand image and personal branding "Felicya Angelista" on purchasing decisions in the city of Medan. This research is a research with a quantitative approach. The sample in this study were users of the Scarlett Whitening product in the city of Medan totaling 100 respondents with the sampling technique using purposive sampling technique. From the t-test results, the brand image variable has a positive and significant effect on purchasing decisions and the personal branding variable has a positive and significant effect on purchasing decisions. Based on the results of the F test, brand image and personal branding variables simultaneously have a positive and significant effect on purchasing decisions. In this study, the coefficient of determination (R2) was 30.3%, which indicates brand image (X1) and personal branding (X2) on purchasing decisions (Y), the remaining 69.7% influenced by variables not examined.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN WISATAWAN BERKUNJUNG KE TAMAN BUNGA SAPO JUMA TONGGING KARO Girsang, Meyga Kristina; Sianipar, Gloria J.M; Simanjuntak, Agus Nakkok
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2144

Abstract

This study aims to determine the effect of the service marketing mix on tourist satisfaction at yhe Sapo Juma Flower Garden. Tongging Karo. The number of the samples of this study were 100 respondents. The results of the t test show that : (1) the product has a positive and significant effect on tourist satisfaction, (2) the price has a negative effect on tourist satisfaction, (3) the place has a positive but not significant effect on tourist satisfaction, (4) the promotion has a positive but not significant effect on tourist satisfaction, (5) the people has a positive but not significant effect on tourist satisfaction, (6) the process has a negative effect on tourist satisfaction, (7) the phisical evidence has a positive and significant effect on tourist satisfaction. The result of the F test shows that the marketing mix together has a positive and significant effect on tourist satisfaction. The result of the coefficient determination or R square shows that the variable product, price, place, promotion, people, process and physical evidence can explain tourist satisfaction of 0.784 or 78.4% while the remaining of 0.216 or 21.6% is explained by other variables not examined.
PENGARUH RELATIONSHIP MARKETING TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN YANG PERNAH MENGINAP DI HOTEL KABUPATEN SAMOSIR Sianipar, Gloria J.M; Hutagaol, Susanna Mei Sifra; Simanjuntak, Agus Nakkok
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of relationship marketing on the satisfaction and loyalty of tourists who have stayed at the hotel in Samosir Regency. Tourist satisfaction affects the loyalty of tourists who have stayed at hotels in Samosir Regency. The number of samples used in this study was 100 respondents using non-probability sampling. The results of this study indicate that relationship marketing has a positive and significant effect on the satisfaction of tourists who have stayed at the Samosir Regency Hotel, relationship marketing has a positive and significant effect on the loyalty of tourists who have stayed at the Samosir Regency Hotel, and Tourist satisfaction has a positive and significant effect on the loyalty of tourists who have stayed at the Samosir Regency Hotel. This research is expected to be a guide for marketers or hotel management to take advantage of relationship marketing in retaining consumers in the long term.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE (Studi Pada Pelanggan GrabBike Di Kota Medan). Sianipar, Gloria J.M
Jurnal Manajemen dan Bisnis Vol 19 No. 2 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i2.576

Abstract

This research aims to analyze the impact of Service Quality, Price Perception and Brand Image on Customer Satisfaction of The User of Online Transportation (Case on The User of GrabBike in Medan). Data collection empasys a sample of 100 from 32 items using Likert Scale standard of measurement. In this research, free variables consist of service quality, price perception, and brand image. Bound variable is customer satisfaction. Testing includes test the validity, reliability test and assumptions classic. While the method of data analysis used multiple linear regression.The result of ttest showed that the service quality, price perception and brand image has a significant effect on customer satisfaction. The results of signification value for each variable, both variables X and variable Y is above the alpha value (0.05), resulting in acceptance of H1and H0rejection. The result of F test showed that the service quality, price perception and brand imageworked togetherto gave positive and significant contribute on customer satisfaction.In accordance with a multiple linear regression equation, Y = 2,689 + 0,106 X1 + 0,133X2 + 0,141X3 +e. So in essence, variable X has a significant effect at customer satisfaction.The result of this research were brand image has the highest significant effect to customer satisfaction.
PENGARUH BRAND IMAGE DAN PERSONAL BRANDING “FELICYA ANGELISTA” TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING DI KOTA MEDAN Sianipar, Gloria J.M; Sinaga, Juliasti Viktoria
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1737

Abstract

This study aims to determine the effect of brand image and personal branding "Felicya Angelista" on purchasing decisions in the city of Medan. This research is a research with a quantitative approach. The sample in this study were users of the Scarlett Whitening product in the city of Medan totaling 100 respondents with the sampling technique using purposive sampling technique. From the t-test results, the brand image variable has a positive and significant effect on purchasing decisions and the personal branding variable has a positive and significant effect on purchasing decisions. Based on the results of the F test, brand image and personal branding variables simultaneously have a positive and significant effect on purchasing decisions. In this study, the coefficient of determination (R2) was 30.3%, which indicates brand image (X1) and personal branding (X2) on purchasing decisions (Y), the remaining 69.7% influenced by variables not examined.
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN WISATAWAN BERKUNJUNG KE TAMAN BUNGA SAPO JUMA TONGGING KARO Girsang, Meyga Kristina; Sianipar, Gloria J.M; Simanjuntak, Agus Nakkok
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2144

Abstract

This study aims to determine the effect of the service marketing mix on tourist satisfaction at yhe Sapo Juma Flower Garden. Tongging Karo. The number of the samples of this study were 100 respondents. The results of the t test show that : (1) the product has a positive and significant effect on tourist satisfaction, (2) the price has a negative effect on tourist satisfaction, (3) the place has a positive but not significant effect on tourist satisfaction, (4) the promotion has a positive but not significant effect on tourist satisfaction, (5) the people has a positive but not significant effect on tourist satisfaction, (6) the process has a negative effect on tourist satisfaction, (7) the phisical evidence has a positive and significant effect on tourist satisfaction. The result of the F test shows that the marketing mix together has a positive and significant effect on tourist satisfaction. The result of the coefficient determination or R square shows that the variable product, price, place, promotion, people, process and physical evidence can explain tourist satisfaction of 0.784 or 78.4% while the remaining of 0.216 or 21.6% is explained by other variables not examined.
PENGARUH RELATIONSHIP MARKETING TERHADAP KEPUASAN DAN LOYALITAS WISATAWAN YANG PERNAH MENGINAP DI HOTEL KABUPATEN SAMOSIR Sianipar, Gloria J.M; Hutagaol, Susanna Mei Sifra; Simanjuntak, Agus Nakkok
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of relationship marketing on the satisfaction and loyalty of tourists who have stayed at the hotel in Samosir Regency. Tourist satisfaction affects the loyalty of tourists who have stayed at hotels in Samosir Regency. The number of samples used in this study was 100 respondents using non-probability sampling. The results of this study indicate that relationship marketing has a positive and significant effect on the satisfaction of tourists who have stayed at the Samosir Regency Hotel, relationship marketing has a positive and significant effect on the loyalty of tourists who have stayed at the Samosir Regency Hotel, and Tourist satisfaction has a positive and significant effect on the loyalty of tourists who have stayed at the Samosir Regency Hotel. This research is expected to be a guide for marketers or hotel management to take advantage of relationship marketing in retaining consumers in the long term.
Co-Authors Girsang, Meyga Kristina Hutagaol, Susanna Mei Sifra Simanjuntak, Agus Nakkok Sinaga, Juliasti Viktoria