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All Journal Jurnal Ilmiah Teunuleh: The International Journal of Social Sciences Contemporary Journal of Applied Sciences (CJAS)
Ajidan, Ajidan
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Opportunities For Micro, Small and Medium Enterprises in Increasing Sales Using Information and Social Media in The Nagan Raya District Area Ajidan, Ajidan
Jurnal Ilmiah Teunuleh Vol. 6 No. 2 (2025): Jurnal Ilmiah Teunuleh
Publisher : Teunuleh Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51612/teunuleh.v6i2.187

Abstract

This research aims to analyze the use of information and social media in improving micro, small and medium enterprises (UMKM) in Nagan Raya Regency. The research results show that although the Nagan Raya Regency government has developed an information system such as the sidumnara website to centrally integrate MSME data, the use of websites as a means of marketing MSME products is still not effective. This is caused by the public's low interest in accessing government websites which is influenced by factors such as content classification, navigation and readability that are less than optimal. On the other hand, social media such as Instagram, TikTok and Facebook are more popular with the public because of their more attractive appearance and ability to reach a wider audience. Apart from that, the demographic bonus with the high percentage of the population of productive age in Nagan Raya Regency opens up great opportunities for the use of social media in product marketing. Therefore, although websites can help in the administration and management of MSME data, social media is a more effective platform for marketing products and increasing interaction with consumers. This research concludes that creative use of social media can encourage UMKM to optimize their sales, exceeding the achievements obtained through traditional marketing methods.
Evaluation of the Effectiveness of the Aceh BNNP Communication Strategy in Handling Marijuana Abuse in Lamteuba Ajidan, Ajidan
Contemporary Journal of Applied Sciences Vol. 2 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/cjas.v2i4.10899

Abstract

Drug abuse, especially marijuana, in Lamteuba, Aceh Besar, is a serious problem that requires strategic handling from the Aceh Provincial National Narcotics Agency (BNNP Aceh). This study evaluates the effectiveness of BNNP Aceh's communication strategy in reducing drug abuse and identifies obstacles and concrete steps taken. Using a qualitative approach and descriptive analysis methods, data were collected through interviews, observations, and documentation from BNNP Aceh officials and local communities. The results show that the Grand Design Alternative Development (GDAD) program faces internal obstacles, such as limited infrastructure and funds, as well as external obstacles, such as low community participation and limited market access. In conclusion, BNNP Aceh's communication strategy needs to be strengthened by increasing community trust, cross-sectoral cooperation, and adjusting programs to meet local economic needs.
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