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All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Eko dan Bisnis: Riau Economic and Business Review
Fitri, Zefno
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Kualitas Pelayanan Jasa Pengiriman Barang terhadap Kepuasan Konsumen di PT. Inti Duta Logistik Pekanbaru Fitri, Zefno; Febriyani, Desi
Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 4, No 3 (2021): Special Issue
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ekl.v4i3.31462

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan pengiriman barang terhadap kepuasan pelanggan pada PT. Inti Duta Logistik Pekanbaru. Sampel dalam penelitian ini adalah pelanggan di PT. Inti Duta Logistik Pekanbaru berjumlah 90 orang. Sedangkan variabel yang diteliti dalam penelitian ini adalah kualitas pelayanan dan kepuasan pelanggan. Analisis data menggunakan metode regresi linier sederhana dengan menggunakan validitas, reliabilitas, R2 dan uji t. Pengujian tersebut dilakukan untuk mengetahui hubungan antara variabel independen (variabel bebas) dan variabel terikat (variabel terikat).Berdasarkan hasil yang diperoleh bahwa kualitas pelayanan secara simultan berpengaruh terhadap kepuasan pelanggan dengan nilai korelasi R = 0,521 yang menunjukkan adanya hubungan yang erat antara kualitas pelayanan dengan kepuasan pelanggan pada PT. Inti Duta Logistik Pekanbaru. Sedangkan R-square sebesar 0,403 yang dapat berarti kualitas pelayanan mempunyai kontribusi sebesar 40,3% terhadap kepuasan pelanggan pada PT. Inti Duta Logistik Pekanbaru. Secara parsial diperoleh kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada PT. Inti Duta Logistik Pekanbaru dengan signifikan 0,002 lebih kecil dari alpha 0,05. Dengan persamaan regresi linier sederhana pada penelitian ini : Y = 6,489 + 0,113X.
INFLUENCE OF PRICE TO DECISION OF PURCHASE OF SOSRO BOTTLE TEA DRINK AT PT. RAYS SOSRO BRANCH PEKANBARU Fitri, Zefno; Oji Salmayanti.Z, Dara Aguslin
Eko dan Bisnis: Riau Economic and Business Review Vol. 10 No. 3 (2019): Dinamika Kompetensi, Pelayanan, dan Disiplin Kerja dalam Peningkatan Kinerja O
Publisher : Sekolah Tinggi Ilmu Ekonomi Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36975/jeb.v10i3.229

Abstract

Increasing business competition in the beverage industry makes the company do the right marketing strategy so that its business can survive and win the competition. The more competitors the more choices for customers to be able to choose products that fit their expectations, so the consequence is the company should pay more attention to the quality and price of its products in order to become the appeal of consumers to buy the product. Tea bottle sosro as market leader in Indonesian  decreased market share due to the arrival of competitors. drink tea This study aims to determine the effect of price on purchasing decisions on sosro bottled tea drink in Pekanbaru. The data used in this study are primary data (data obtained directly from respondents) and secondary data (data obtained indirectly). The object of research that becomes independent variable is price (X) and purchasing decision (Y) as dependent variable. Population in this research is consumer of PT. Sinar Sosro Pekanbaru, which amounted to 9,324 people in 2017. Sampling in this study using simple random sampling method using slovin formula, so that the results obtained 99 samples. Instrument test is done with validity test and reliability test and analysis technique used is regression linear analysis and software SPSS. The result of the research shows that the influence of price on the decision of purchasing bottle drink of Pekanbaru sosro bottle of R2 = 0.110 or 11%, influencing the purchasing decision variable (Y). The conclusion of this study is that price has a positive result on purchasing decision. While the rest can be explained by other variables variables not examined in this study. Feom the results of this study it is recommended for at PT RAYS SOSRO consider more in setting affordable prices for consumers of ready to drink tea
Co-Authors Febriyani, Desi Oji Salmayanti.Z, Dara Aguslin