Susanti, Lusy
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Pengaruh Gaya Hidup, Penggunanan E-wallet, dan Media Sosial Terhadap Perilaku Konsumsi Islami Mahasiswa UNISNU Jepara Susanti, Lusy; Susilo, Edi
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 7 No 3 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v7i3.9158

Abstract

This study aims to analyze the influence of lifestyle, e-wallet use, and social media on Islamic consumption behavior of students of Universitas Islam Nahdlatul Ulama (UNISNU) Jepara. This study uses a quantitative approach with 99 respondents of UNISNU Jepara students. Sample determination was carried out through purposive sampling technique. The research data was obtained through the distribution of questionnaires and analyzed using multiple linear regression with the help of the SPSS Statistics 25 software. The results of the study show that partially lifestyle has a significant effect on Islamic consumption behavior. Meanwhile, the use of e-wallets has a negative effect on Islamic consumption behavior. Meanwhile, social media did not show a significant influence on students' Islamic consumption behavior. Simultaneously, these three independent variables have an effect on Islamic consumption behavior, which shows that technology use factors and students' lifestyles have an important role in shaping consumption behavior in accordance with Islamic values. This model was able to explain 28.2% of the variation in Islamic consumption behavior of UNISNU Jepara students, while the remaining 71.8% was influenced by other factors outside of this study. These results confirm that the management of students' lifestyles and the use of technology have an important role in shaping consumption behavior according to Islamic values.