Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Konseling Pendidikan Islam Journal of Islamic Elementary Education
Kesuma Dewi, Srie Wijaya
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
EFEKTIFITAS DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP BRAND IMAGE PADA MASA PANDEMI COVID-19 DI KARANA DENTAL CLINIC Kesuma Dewi, Srie Wijaya; Musafa, Musafa; April Liyani , Dinda
Jurnal Konseling Pendidikan Islam Vol. 4 No. 2 (2023): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v4i2.18

Abstract

Terjadinya pademi Covid-19 yang secara tiba-tiba membuat Karana Dental Clinic sebagai salah satu Klinik Gigi di Kota Bandung bergerak memanfaatkan digital marketing dan electronic word of mouth sebagai media pemasaran agar tetap dapat bertahan dari situasi sulit ini . Tujuan dari penelitian ini adalah untuk mengetahui efektifitas digital marketing dan electronic word of mouth terhadap brand image pada masa pandemi Covid-19 di Karana Dental Clinic. Pemilihan sampel dalam penelitian ini menggunakan teknik purposive sampling dan data yang digunakan adalah data primer. Data diperoleh dari kuisoner yang disebar kepada 100 responden. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif dan verivikatif yang dibantu oleh software IBM SPSS Versi 25. Hasil penelitian ini menunjukan adanya pengaruh positif dan signifikan variabel digital marketing dan electronic word of mouth terhadap brand image secara parsial maupun simultan. Hasil uji kolerasi menunjukan bahwa digital marketing terhadap brand image memiliki hubungan yang kuat. Adapun hasil dari electronic word of mouth terhadap brand image memiliki hubungan yang sedang. Apabila digital marketing dan electronic word of mouth baik maka akan meningkatkan brand image yang baik begitupun sebaliknya.
Identification of Challenges and Solutions in the Implementation of the Vision and Mission of Pancasila Student Profile Formation at Parlaungan Islamic Junior High School Kesuma Dewi, Srie Wijaya; Masnawati, Eli
Journal of Islamic Elementary Education Vol. 2 No. 1 (2024): Journal of Islamic Elementary Education
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/islamentary.v2i1.573

Abstract

The formation of the Pancasila Student Profile has become one of the priorities in the Indonesian education sector at the moment. SMP Islam Parlaungan, as one of the private Islamic schools, is striving to implement the school's vision and mission in order to achieve a student profile that is in accordance with the values of Pancasila. This study aims to identify the challenges and solutions in the implementation of this vision and mission. The research method used is a qualitative approach with data collection techniques through observation, interviews, document analysis, and surveys. The data obtained is then analyzed descriptively to identify the challenges faced and formulate appropriate solutions. The research results show several main challenges, including: (1) uneven understanding of teachers regarding the Pancasila Student Profile, (2) lack of adequate supporting facilities and infrastructure, (3) limited time in integrating the values of Pancasila in learning activities, and (4) lack of parental involvement in supporting the formation of the Pancasila Student Profile. The recommended solutions include improving teacher training and development, procuring more adequate facilities, curriculum adjustments, and closer collaboration between schools, parents, and the community. This research is expected to provide valuable input for the school in an effort to optimize the implementation of the vision and mission in forming the Pancasila Student Profile at SMP Islam Parlaungan.
Co-Authors April Liyani , Dinda Mochammad Imron Awalludin Musafa Musafa