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Gaining User Trust in Crowdsourcing Startup Using Desirability Business Model (Case Study at PT. Gojek in Surabaya) Wardhanie, Ayouvi; Wulandari, Sri Hariani Eko
Empiricism Journal Vol. 2 No. 2: December 2021
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/ej.v2i2.557

Abstract

This study aims to explore the strategy of gaining user trust in a crowdsourcing startup based on the Desirability Business Model. This study may uncover the user trust of crowdsourcing startup which may help startup enhancing engagement and participation from crowd. The difficulties in crowdsourcing is engage user to stay with application for a long time, so this study try to help startup finding indicators to gain user trust.  This paper first propose a model to depict the effect of four parameter of Desirability Business Model with User Trust, which may influence Gojek users, then using Stratified Random Sampling Technique with a total sample of 97 people which are the subject is the society in Surabaya that in a month is at least 2 times and a maximum of more than 10 times using the Go Ride application on the Gojek company. The data collection used a questionnaire distributed through google form and social media such as Line and WhatsApp, while for the tabulation stage, it will be processed using Smart PLS-SEM. The results of this study show that of the four indicators in the Desirability Business Model variable only two indicators have a positive effect on user trust firstly, Value Proposition consisting of Performance, Design, Accessibility, Convenience, Risk Reduction, Cost Reduction and Newness then secondly, Channels consisting of Awareness, Evaluation, Purchase and After Sales. To gain user trust on the crowdsourcing startup, business owners can focus on two things firstly, provide beneficial value of the product or service offered to the user and secondly, design channel which can make business communicates with its users to convey a value proposition.
Pengenalan Aplikasi TikTok Sebagai Platform Digital Marketing Kepada iGeneration Wardhanie, Ayouvi; Wibowo, Alexander; Arion, Benediktus; Putri Agustin, Heppy; Azmi Syahputra, Noval
Jurnal Atma Inovasia Vol. 4 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i2.8362

Abstract

The community service aims to provide knowledge to the young generation, primarily middle and high school students, to get to know TikTok as an application that is not just entertainment but can also be used as a digital marketing medium for branding oneself and doing business. The method in this activity consists of three stages: preparation, which includes observing the application, reviewing problems, and creating modules; the second stage of implementation, which consists of workshops and consultations; and finally, the report, namely evaluation and journal publication. The results of this activity include training attended by six people from various schools in Indonesia and carried out online via Google Meet. Based on the results of the questionnaire via Google Form, overall, participants felt that the material provided was relatively straightforward to understand, participants were able to create content plans, and most importantly, they were able to hone their skills in business and personal branding on social media, especially on TikTok.
Evaluasi Usability, Pedagogical dan User Experience My Brilian Menggunakan Metode Tuxel Nirwana, Andreansyah; Supriyanto, Antok; Wardhanie, Ayouvi
Journal of Technology and Informatics (JoTI) Vol. 4 No. 1 (2022): Vol. 4 No.1 (2022)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/joti.v4i1.244

Abstract

Universitas Dinamika memiliki e-Learning berbasis Moodle bernama My Brillian yang dapat di akses mahasiswa dan dosen. Berdasarkan hasil wawancara, sejak tahun 2018 akhir My Brilian dikembangkan, belum terdapat evaluasi mendalam untuk mengetahui kualitas sistem yang digunakan. Oleh sebab itu, penelitian ini dilakukan untuk mengetahui kualitas sistem My Brilian dari persepsi mahasiswa sebagai pengguna.  Penelitian ini menggunakan metode TUXEL yang digunakan khusus untuk mengevaluasi suatu e-Learning dengan menggunakan tiga kuesioner, yaitu tabel pelaporan masalah, evaluasi LMS umum, dan kuesioner pengalaman pengguna. Penelitian dilakukan terhadap 12 responden dari berbagai fakultas, hasil usability inspection ditemukan 26 masalah dimana permasalah paling banyak pada login. Pada tahap pedagogical usability inspection ditemukan 26 permasalahan dimana paling banyak pada Help and Documentation. Pada tahap evaluasi user experience, dapat ditemukan nilai persepsi pengguna yang positif. Pada analisis hierarki kebutuhan pengguna, My Brilian dinilai cukup baik untuk menunjang kegiatan pembelajaran, namun kurang reliabel karena sering mengalami kendala teknis.
Peningkatan Pengelolaan Inkubator Bisnis Teknologi bagi Para Dosen Politeknik Negeri Malang Wardhanie, Ayouvi; Tan Amelia; Sri Hariani Eko Wulandari
Jurnal Atma Inovasia Vol. 4 No. 6 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i6.9939

Abstract

Kegiatan pengabdian masyarakat yang bertajuk teaching factory HUB ini bertujuan untuk meningkatkan pemahaman dosen bagaimana mengelola inkubator bisnis teknologi di Politeknik Negeri Malang mulai dari proses pendirian, penyiapan, sampai dengan implementasi membangun ide bisnis dan membangun team menggunakan metode Agile Scrum. Peserta dari kegiatan ini adalah 10 orang dosen yang nantinya akan menjadi pengelola sekaligus instruktur inkubator bisnis. Metode yang digunakan dalam pelatihan ini terbagi atas tiga tahap yaitu persiapan yang meliputi observasi kebutuhan, rumusan masalah, persiapan materi, dan perizinan kegiatan, pada tahap pelaksanaan meliputi pengenalan narasumber dan kompetensinya, penyampaian materi, dan tanya jawab, sedangkan untuk tahap pelaporan meliputi evaluasi, pembuatan laporan akhir dan publikasi jurnal. Hasil dari kegiatan pelatihan ini adalah pemberian empat materi yaitu pentingnya inkubator bisnis bagi startup, tahapan persiapan pendirian, membangun tim startup dengan Design Thinking, dan konsep kerangka kerja Agile Scrum. Berdasarkan hasil pelatihan tersebut kami mendapatkan feedback bahwa rata-rata peserta menyatakan materi yang diberikan dan penyampaian narasumber sudah sangat baik dan sesuai dengan kebutuhan mereka, sedangkan dari sisi sarana dan prasarana mayoritas menyatakan bahwa kegiatan sudah tepat waktu, komunikatif dan fasilitas audio/video sangat lengkap.
Pengenalan Aplikasi TikTok Sebagai Platform Digital Marketing Kepada iGeneration Wardhanie, Ayouvi; Wibowo, Alexander; Arion, Benediktus; Putri Agustin, Heppy; Azmi Syahputra, Noval
Jurnal Atma Inovasia Vol. 4 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i2.8362

Abstract

The community service aims to provide knowledge to the young generation, primarily middle and high school students, to get to know TikTok as an application that is not just entertainment but can also be used as a digital marketing medium for branding oneself and doing business. The method in this activity consists of three stages: preparation, which includes observing the application, reviewing problems, and creating modules; the second stage of implementation, which consists of workshops and consultations; and finally, the report, namely evaluation and journal publication. The results of this activity include training attended by six people from various schools in Indonesia and carried out online via Google Meet. Based on the results of the questionnaire via Google Form, overall, participants felt that the material provided was relatively straightforward to understand, participants were able to create content plans, and most importantly, they were able to hone their skills in business and personal branding on social media, especially on TikTok.
Peningkatan Pengelolaan Inkubator Bisnis Teknologi bagi Para Dosen Politeknik Negeri Malang Wardhanie, Ayouvi; Tan Amelia; Sri Hariani Eko Wulandari
Jurnal Atma Inovasia Vol. 4 No. 6 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i6.9939

Abstract

Kegiatan pengabdian masyarakat yang bertajuk teaching factory HUB ini bertujuan untuk meningkatkan pemahaman dosen bagaimana mengelola inkubator bisnis teknologi di Politeknik Negeri Malang mulai dari proses pendirian, penyiapan, sampai dengan implementasi membangun ide bisnis dan membangun team menggunakan metode Agile Scrum. Peserta dari kegiatan ini adalah 10 orang dosen yang nantinya akan menjadi pengelola sekaligus instruktur inkubator bisnis. Metode yang digunakan dalam pelatihan ini terbagi atas tiga tahap yaitu persiapan yang meliputi observasi kebutuhan, rumusan masalah, persiapan materi, dan perizinan kegiatan, pada tahap pelaksanaan meliputi pengenalan narasumber dan kompetensinya, penyampaian materi, dan tanya jawab, sedangkan untuk tahap pelaporan meliputi evaluasi, pembuatan laporan akhir dan publikasi jurnal. Hasil dari kegiatan pelatihan ini adalah pemberian empat materi yaitu pentingnya inkubator bisnis bagi startup, tahapan persiapan pendirian, membangun tim startup dengan Design Thinking, dan konsep kerangka kerja Agile Scrum. Berdasarkan hasil pelatihan tersebut kami mendapatkan feedback bahwa rata-rata peserta menyatakan materi yang diberikan dan penyampaian narasumber sudah sangat baik dan sesuai dengan kebutuhan mereka, sedangkan dari sisi sarana dan prasarana mayoritas menyatakan bahwa kegiatan sudah tepat waktu, komunikatif dan fasilitas audio/video sangat lengkap.
Implementasi Metode MinMax untuk Mengendalikan Persediaan Produk pada Perusahaan Pakaian Anakling Product Inventory At Umkm Babyje Probolinggo Wicaksono, Arief Bagus; Wardhanie, Ayouvi; Sudarmaningtyas, Pantjawati
Jurnal Teknik Informatika dan Sistem Informasi Vol 10 No 1 (2024): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v10i1.6493

Abstract

Babyje is a Micro, Small, Medium Enterprises that produces children's clothing with a variety of raw materials. Additionally, in the production process, Babyje has Bill of Material data for each of its products. Therefore, product inventory management and raw material requirement planning are important stages in the production process. However, Babyje experienced product supply problems due to unstable market demand. In July 2022 the Babyje experienced stockouts and overstocks with the same percentage, namely 50%, while in August they tended to experience overstocks with a percentage of 80% and in September tended to experience stockouts with a percentage of 70%. This phenomenon can increase storage costs and hinder buyer demand. This study uses the waterfall method for software development and the min max method for product inventory control. The purpose of this research is to produce a product inventory control application using the min max method. The results of implementing the application with the min max method can remind the business when it is the right time to restock, as well as provide recommendations for the number of orders that must be restocked. Based on the results of black box testing with a total of 120 test cases carried out by 2 user roles, all functionality goes well with a 100% success rate, and for user acceptance testing, all user roles have accepted applications with an acceptance percentage of 100%. The results of this application can calculate the difference between the number of orders that should be the number of orders suggested through the system. From the results of these calculations, there is a relative error in system calculations with a percentage of 14.02%.