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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Tourism Sustainability
Nugraha, Azizah Salsabila
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Development of self-guided tour ecotourism Bandung Regency Distria, Tiara Fadila; Septyandi, Chandra Budhi; Nugraha, Azizah Salsabila; Susanto, Eko
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

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Abstract

The development of ecotourism in the South Bandung Region has empirically impacted nature and society. To overcome the negative impacts of these developments, efforts are needed to educate tourists about the protection of nature and society and the purpose and principle of sustainable ecotourism development. This article contains the process of designing a guidebook for self-guided ecotourism tours in South Bandung to support sustainable tourism management in the region. By involving 134 South Bandung tourist respondents, this design has successfully applied the Technology Acceptance Model theory as a design platform. The results of this design in the form of a travel guidebook are expected to be widely used by stakeholders and become empirical evidence of the application of TAM as a framework for designing the latest travel guidebook
Movie Induced Tourism in the Young Millennials Tourist Segment Ananda, Ayu; Nugraha, Azizah Salsabila; Fujianti, Annisa Rachmah; Susanto, Eko
Journal of Tourism Sustainability Vol. 1 No. 1 (2021): Volume 1 Number 1 (2021)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtos.v1i1.1

Abstract

This research is motivated by the considerable potential and market share of millennials as a tourism target market. The promotion strategy of a tourist destination is carried out through innovative media, one of which is through movie media or empirically known as the concept of Movie Induced Tourism. This research was conducted to determine the effect of movies on millennial tourist visits, applying descriptive quantitative research methods. Questionnaires were used as data collection techniques to obtain primary data and through journals and e-book to get secondary data. SEM-PLS has been applied to measure relationships between variables and research models. The results of this study are that movies attributes can have a significant positive effect on personal connections and AIDA Model.
Co-Authors Ananda, Ayu Distria, Tiara Fadila Eko Susanto Fujianti, Annisa Rachmah Septyandi, Chandra Budhi