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Kurniadi, Adi
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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DEVELOPING UMKM THROUGH DIGITAL MARKETING IN NTOBO VILLAGE Dewantara, Fajar; Ilantika, Lusi; Ningsih, Afriza Ade; Febriarta, Elsa Putri; Dwi Pramana, I Kadek Bayu; Prajaka, Wahyu; Rahmi, Maulidatun Nur; Irna, Irna; Henida, Astrid Tsabita; Kurniadi, Adi; Amelia, Novia; Anshari, Buan
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6908

Abstract

Ntobo Village, located in Raba District, Bima City, is an interesting area with diverse economic conditions. One of the main aspects of the area's economy is the creative weaving industry which is the backbone for many families in the area and various types of MSMEs, such as culinary crafts, and trade that are developing in this area. However, in marketing, Ntobo Village still relies on traditional methods. This causes the reach of MSME marketing to be limited and less effective in reaching a wider market. Therefore, the Ntobo Village KKN group tries to provide solutions to the problems that occur in the village. The solution we offer is the development and counseling of MSMEs through Digital Marketing through content marketing activities, workshops, education and seminars and participating in other activities, namely improving human resources and other activities.
DEVELOPING UMKM THROUGH DIGITAL MARKETING IN NTOBO VILLAGE Dewantara, Fajar; Ilantika, Lusi; Ningsih, Afriza Ade; Febriarta, Elsa Putri; Dwi Pramana, I Kadek Bayu; Prajaka, Wahyu; Rahmi, Maulidatun Nur; Irna, Irna; Henida, Astrid Tsabita; Kurniadi, Adi; Amelia, Novia; Anshari, Buan
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6908

Abstract

Ntobo Village, located in Raba District, Bima City, is an interesting area with diverse economic conditions. One of the main aspects of the area's economy is the creative weaving industry which is the backbone for many families in the area and various types of MSMEs, such as culinary crafts, and trade that are developing in this area. However, in marketing, Ntobo Village still relies on traditional methods. This causes the reach of MSME marketing to be limited and less effective in reaching a wider market. Therefore, the Ntobo Village KKN group tries to provide solutions to the problems that occur in the village. The solution we offer is the development and counseling of MSMEs through Digital Marketing through content marketing activities, workshops, education and seminars and participating in other activities, namely improving human resources and other activities.
Co-Authors Amelia, Novia Buan Anshari Dewantara, Fajar Dwi Pramana, I Kadek Bayu Febriarta, Elsa Putri Henida, Astrid Tsabita Ilantika, Lusi Irna, Irna Ningsih, Afriza Ade Prajaka, Wahyu Rahmi, Maulidatun Nur