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All Journal Jurnal Konseling dan Pendidikan Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Ilmiah Wahana Pendidikan
Valdez, Mohamad Alppy
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Religion Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Content Marketing di Instagram Growthspace.id terhadap Minat Beli Webinar Growth Space Sari, Debbie Permata; Valdez, Mohamad Alppy
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 2 (2023): September 2023
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v12i2.3033

Abstract

The digital era has positioned content marketing as a paramount strategy in attracting consumer interest. This study focuses on how Content Marketing on Instagram Growthspace.id impacts the Purchase Interest of Growth Space webinars. A qualitative approach was applied in this research involving 100 respondents through purposive sampling techniques. Seven dimensions, namely Relevance, Informative, Reliability, Value, Uniqueness, Emotion, and Intelligence are used to assess content marketing, while six dimensions, namely Awareness, Knowledge, Liking, Preference, Conviction, and Purchase are utilized to measure purchase interest. The results show the significance of content marketing strategies, with an influence of 56.1% on the interest in purchasing webinars. This finding signifies the power of content marketing in driving webinar sales.
Stories of strength: a systematic review of the use of narratives in character education of children Valdez, Mohamad Alppy; Graaf, Anneke de; Barasa, Sandy; Das, Enny
Jurnal Konseling dan Pendidikan Vol 12, No 3 (2024): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1114200

Abstract

Character education has a significant role in instilling positive character strengths that help to shape a positive mind, a positive attitude, and positive behavior in children.  Next to the commonly used didactic approaches, narrative interventions can be used to ‘package’ key moral messages about character strength in entertaining storylines. Unfortunately, empirical studies on the effectiveness of narrative methods for teaching character education to children is scattered across different disciplines. This review aimed to comprehensively describe the published studies, and identify the main elements used for children’s character education in the narratives. Eight databases of studies published between January 1980 and March 2018 were searched for narrative interventions that focused on character education aimed at children. The searches yielded seven studies with a great variety in outcome measures. Findings consistently suggest that narratives with positive approaches can generate honesty and kindness effectively in children. Employing a positively framed story, giving instructions, and encouraging children to explain the key story events half way and at the end of the story can especially produce preferable results in adopting the character strengths.
Sports Event Sponsorship in Increasing L-Men Brand Awareness and Brand Trust Jose, Fernando; Valdez, Mohamad Alppy
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 3.B (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To differentiate from competitors, several business marketing activities must be executed. One of them is through being a sponsor in events that share the same values. L-Men, has also implemented event sponsorship as one of its marketing activities. The study aimed to determine the effect and how much influence ASEAN Para Games 2022 event sponsorship has towards L-Men brand awareness and brand trust for L-Men Instagram followers. This study uses the S-O-R theory and the quantitative research method. The research sample was collected using simple random sampling, with the questionnaire distributed via Google Forms to 100 people who are part of L-Men Instagram followers and aware of the ASEAN Para Games 2022, using the Likert scale for the measurement reference. The result of this research illustrates that there is almost no influence between the ASEAN Para Games 2022 event sponsorship and L-Men brand awareness with only 2,4% contribution value, while there is an influence between the event sponsorship and L-Men brand trust with 42% contribution value. This research is expected to be an input for the research object and other similar brands to accelerate their marketing strategy to increase either brand awareness or trust
Stories of strength: a systematic review of the use of narratives in character education of children Valdez, Mohamad Alppy; Graaf, Anneke de; Barasa, Sandy; Das, Enny
Jurnal Konseling dan Pendidikan Vol. 12 No. 3 (2024): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1114200

Abstract

Character education has a significant role in instilling positive character strengths that help to shape a positive mind, a positive attitude, and positive behavior in children.  Next to the commonly used didactic approaches, narrative interventions can be used to ‘package’ key moral messages about character strength in entertaining storylines. Unfortunately, empirical studies on the effectiveness of narrative methods for teaching character education to children is scattered across different disciplines. This review aimed to comprehensively describe the published studies, and identify the main elements used for children’s character education in the narratives. Eight databases of studies published between January 1980 and March 2018 were searched for narrative interventions that focused on character education aimed at children. The searches yielded seven studies with a great variety in outcome measures. Findings consistently suggest that narratives with positive approaches can generate honesty and kindness effectively in children. Employing a positively framed story, giving instructions, and encouraging children to explain the key story events half way and at the end of the story can especially produce preferable results in adopting the character strengths.
Celebrity Endorsers in Government Communication: A Plausible Option amidst Uncertainty and Declining Public Trust Valdez, Mohamad Alppy; Dhani, Rendro
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.598

Abstract

This paper examines the harness of celebrity endorsers by government organizations as a strategy of political public relations. The purpose of this study was to broaden understanding of how celebrity endorsers and key opinion leaders work in the political realm, notably in supporting government policy. This descriptive-qualitative research uses a single case study on the promulgate efforts of the government’s COVID-19 vaccination program using celebrity endorsements. Literature research and social media material from a celebrity endorser were used as data collection techniques. To discover propaganda techniques, content analysis was performed on Raffi Ahmad’s social media posts. Next, a group discussion with six key informants was held to confirm the findings. Given the context and focus of this study lies on government organizations, we offer a different approach in examining celebrity endorsements by using propaganda theories and concepts. Kahneman’s dual-system theory of fast and slow thinking was also fruitful to rationalize the work of endorsement and relevant to propaganda and other persuasion theories. We found that the key messages that Raffi Ahmad published on his social media contained propaganda elements that had the potential to influence public opinion before making a decision. Therefore, the use of celebrity endorsements by government organizations is likely to be effective in influencing public behavior, or at least in raising awareness of government policies. We conclude that celebrity endorsement can be a plausible option to be implemented in the government communication strategy to achieve certain objectives.
Co-Authors Barasa, Sandy Das, Enny Graaf, Anneke de Jose, Fernando Rendro Dhani Sari, Debbie Permata