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All Journal Jurnal Ilmu Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia
Rendro Dhani
Program Studi Magister Ilmu Komunikasi, Institut Komunikasi Dan Bsinis LSPR, Jakarta Pusat, Indonesia
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Celebrity Endorsers in Government Communication: A Plausible Option amidst Uncertainty and Declining Public Trust Mohamad Alppy Valdez; Rendro Dhani
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 6, No 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.598

Abstract

This paper examines the harness of celebrity endorsers by government organizations as a strategy of political public relations. The purpose of this study was to broaden understanding of how celebrity endorsers and key opinion leaders work in the political realm, notably in supporting government policy. This descriptive-qualitative research uses a single case study on the promulgate efforts of the government’s COVID-19 vaccination program using celebrity endorsements. Literature research and social media material from a celebrity endorser were used as data collection techniques. To discover propaganda techniques, content analysis was performed on Raffi Ahmad’s social media posts. Next, a group discussion with six key informants was held to confirm the findings. Given the context and focus of this study lies on government organizations, we offer a different approach in examining celebrity endorsements by using propaganda theories and concepts. Kahneman’s dual-system theory of fast and slow thinking was also fruitful to rationalize the work of endorsement and relevant to propaganda and other persuasion theories. We found that the key messages that Raffi Ahmad published on his social media contained propaganda elements that had the potential to influence public opinion before making a decision. Therefore, the use of celebrity endorsements by government organizations is likely to be effective in influencing public behavior, or at least in raising awareness of government policies. We conclude that celebrity endorsement can be a plausible option to be implemented in the government communication strategy to achieve certain objectives.
Meningkatkan Kepercayaan Publik dan Reputasi Dewan Perwakilan Rakyat Melalui Program Parlemen Remaja rendro dhani; devi sonia
Jurnal Ilmu Komunikasi Vol 19, No 3 (2021)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v19i3.5820

Abstract

Many surveys show that the level of public trust in the Indonesian parliament (DPR) often occupies the lowest position compared to other government institutions. This study aims the efforts of the PR Bureau of the DPR in organizing the Parlemen Remaja (the Youth Parliament) program as an attempt to improve public trust and reputation through political education for the younger generation, to understand better the reputation management and relationship management mechanisms applied by PR Bureau of the DPR. The research method using an evaluation was carried out using the reputation management theory and relationships management theory of political public relations. Data collection techniques were carried out through literature study and in-depth interviews. The findings indicate that the Youth Parliament program is considered helpful in increasing student interest in politics, providing opportunities to interact with the community, and can improve their perception of the DPR. Moreover, the students can be used as brand ambassadors for the DPR by endorsing the Indonesian parliament on social media and doing word of mouth in their social milieu. It can be concluded that the program is fruitful in increasing positive perceptions and bridging the relationship between the DPR and its key stakeholders, but it is not significant enough to increase public trust and the institution's reputation.
Talk Show Politik ‘Mata Najwa’ dan Pengaruhnya terhadap Meningkatnya Partisipasi Politik Masyarakat Amelia Resti Wijayanti; Rendro Dhani
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.204 KB) | DOI: 10.36418/syntax-literate.v7i6.7670

Abstract

‘Mata Najwa’ adalah sebuah program talk show televisi yang mampu menyedot perhatian publik karena menghadirkan narasumber terkenal dan kredibel dalam berbagai episodenya. Selain itu, Najwa Shihab yang menjadi presenter dalam diskusi politik ini juga mampu mengupas dengan tajam masalah sosial dan politik dalam konteks demokrasi liberal di Indonesia. Penelitian ini bertujuan untuk memeriksa peranan Mata Najwa sebagai sebuah talk show politik dalam mempengaruhi audiensnya untuk berpartisipasi dalam aktivitas politik. Penelitian kuantitatif ini menggunakan pendekatan kausalitas eksplanatif. Survei daring dilakukan kepada 100 orang responden yang dipilih dengan menggunakan teknik non-probability sampling. Responden dipilih berdasarkan kriteria yang telah ditentukan, antara lain berjenis kelamin pria maupun wanita, berusia di atas 17 tahun, sering menonton talk show Mata Najwa, dan berdomisili di Jakarta dan kota-kota sekitarnya. Peneliti menggunakan analisis regresi linier sederhana untuk menganalisis data. Dalam penelitian ini ditemukan bahwa Mata Najwa berpengaruh signifikan terhadap peningkatkan keinginan penonton untuk berpartisipasi politik. Analisis korelasi menunjukkan bahwa terdapat hubungan yang erat (0.731) dengan pengaruh tayangan Mata Najwa yang dapat menjelaskan variasi peningkatan partisipasi politik masyarakat sebesar (53.5%), sedangkan sisanya (46.5%) disebabkan oleh faktor lain yang tidak diperiksa dalam penelitian ini. Ini juga menunjukkan bahwa program diskusi politik dalam bentuk talk show di televisi masih memiliki pengaruh kuat untuk mengubah perilaku masyarakat.
The Role of Public Relations in Improving Image and Visibility of Tourism Destinations in Mandalika Dhani, Rendro
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1155

Abstract

Mandalika has recently been designated Indonesia’s Tourism Special Economic Zone (SEZ). The area is projected to become one of the ten New Bali. Establishing a tourism SEZ is one of the government’s agendas to accelerate the achievement of national economic development. Located on Lombok Island, Mandalika has attracted international attention after improving its infrastructure and hosting the prestigious MotoGP races. Lombok is well-known among Muslim tourists for its halal tourism, which has been ranked in the top several times. However, tourist visits to the destination have not been significant despite the local government’s efforts to improve its halal and sports tourism attractiveness. This study aims to investigate the role and practices of public relations in enhancing the image and visibility of Mandalika as a case study. This descriptive-qualitative study employs semi-structured interviews (n=16), field observations, sensory data, and online news and social media monitoring as data collection techniques. The study’s findings suggest that local governments and event organizers need help to maximize their communication strategies and more aggressively implement public relations practices crucial to enhancing the destination’s image and visibility for international and domestic tourists. As one of the underdeveloped regions in the country, technical support and regular financial assistance from the central government are also needed to make this destination self-sufficient and more attractive to visitors.      
Co-Authors Amelia Resti Wijayanti devi sonia Mohamad Alppy Valdez