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All Journal JURNAL ECONOMIA International Journal of Economics Development Research (IJEDR) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA)
Gorda, Anak Agung Ngurah Oka Suryadinatha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi marketing dalam pengembangan medical tourism di Rumah Sakit Khusus (RSK) Bedah BIMC Siloam Nusa Dua Swathy, I Dewa Ayu Inggra; Gorda, Anak Agung Ngurah Oka Suryadinatha
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.2 (2024): December 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i2.1584

Abstract

Medical tourism is one of the tourism activities that is growing rapidly, especially in the region of Bali as an island tourist destination. This study aims to identify the marketing strategy of one of the institutions providing medical tourism services in Bali, namely BIMC Nusa Dua Hospital. This research uses a qualitative method. Data collection was carried out by in-depth interview with instruments in the form of semi-structured interview guidelines. This research involved 4 informants who were selected by purposive sampling method. The data obtained were analyzed using the Miles & Huberman data analysis method. The results showed several themes, namely medical tourism in general at BIMC Nusa Dua Hospital, the implementation of medical tourism marketing strategies, cooperation, constraints, plans, and medical tourist experience. Based on the research results, it is known that the Medical Tourism marketing strategy at BIMC Nusa Dua Hospital focuses on several aspects such as communication, product/service quality, communication, cooperation, target market, website accessibility, and evaluation and monitoring. In the future, the development of several services and capacity in cosmetic surgery services will be the focus of BIMC Nusa Dua Hospital. Promotion and patient accommodation after undergoing medical procedures need to be a concern to improve the quality of service of RS BIMC Nusa Dua.
Maintaining the Quality of Health Services in the New Normal Era: From Visit to Virtual Dewi, Luh Gede Rusmaya; Gorda, Anak Agung Ngurah Oka Suryadinatha; Martini, Ida Ayu Oka
Jurnal Economia Vol. 20 No. 3 (2024): October 2024
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v20i3.46639

Abstract

AbstractThe COVID-19 pandemic has forced hospitals to implement innovative steps to support the Indonesian government's large-scale social restriction program by moving from visits to virtual services via telemedicine. This study aims to analyze and explore the quality of telemedicine-based health services in the new normal era and explore other unique aspects of it. This study uses a qualitative research design with a phenomenological approach focusing on HaloKIH telemedicine services at Kasih Ibu Saba Hospital. Data collection techniques through interviews with data analysis technique used are the interactive model, namely data conduction, data display, and verification. The results showed that the quality of HaloKIH's telemedicine service was considered very good because it had been able to adapt the criteria from the E-ServQual dimension, namely efficiency, fulfillment of needs, reliability, privacy, responsiveness, compensation, and contact. The new unique dimension that emerges is the adaptation of the local wisdom of the surrounding culture.  Keywords:E-Service Quality, Health Service Quality, Telemedicine, New Normal
The Effect of Financial Literacy, Income, Risk Tolerance on Investment Decisions with Investment Interest as a Mediating Variable Paramitha, Made Ayu Siwi; Gorda, Anak Agung Ngurah Oka Suryadinatha
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6178

Abstract

This study aims to identify the effect of financial literacy, income, risk tolerance, investment interest with investment decisions. In addition, the study also identifies investment interest as a mediating variable on financial literacy, income, and risk tolerance. The population in this study were investors located in Denpasar City. The sample was selected by purposive sampling method. Data was collected using a questionnaire. Model testing is done with inferential statistical analysis techniques and hypothesis testing is done with the t-statistic test. The results of testing the direct effect between variables obtained a positive and significant value with p <0.05. The results also obtained the effect of financial literacy, income, and risk tolerance on investment decisions providing an R-square value of 0.778, while the effect of financial literacy, income, risk tolerance and investment interest on investment decisions provided an R-square value of 0.747. The study found that the better financial literacy, income, risk tolerance, and investment interest will increase the investment decisions of investors. The government is expected to provide space for people to learn about investment so as to increase potential and quality investors in Indonesia.
Sanur as a Motivational Stage: Exploring the Dynamics of Freelancers in the Gig Economy of the Tourism Sector Udariani, Pande Made Arnesia; Gorda, Anak Agung Ngurah Oka Suryadinatha
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.7045

Abstract

In an environment where many workers operate as freelancers or independent contractors, work motivation becomes the main driver for maintaining service quality and business sustainability. Motivation also plays an important role in promoting innovation and renewal in the tourism industry, as motivated workers tend to look for ways to improve the quality of their services. This research aims to determine the main motivational factors that influence freelancers in the tourism gig economy and the dynamics of the gig economy that influence the motivation and work experience of freelancers in Sanur. The Sanur Tourism Area, which is located on the southeast coast of Bali Island, which is one of the most sought-after tourist destinations in Indonesia, is the place used in this research. The researcher used a qualitative method. Data collection in this research was through observation, documentation, and interviews with informants who had been determined using purposive sampling techniques. The conclusion obtained is that the main motivating factor for freelancers in the Sanur tourism sector is income. Income becomes a central element that motivates them to engage in the dynamics of the gig economy, influencing their decisions to choose certain projects and determining their level of involvement in freelance work.
Co-Authors Dewi, Luh Gede Rusmaya Ida Ayu Oka Martini Paramitha, Made Ayu Siwi Swathy, I Dewa Ayu Inggra Udariani, Pande Made Arnesia