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All Journal Jurnal Ilmiah Mahasiswa (JIMAWA) Journal of General Education and Humanities
Ramdhan, Ahmad
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Mathematics Other

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Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Karyawan Direktorat Kepolisian Udara Cabang Tangerang Selatan Ramdhan, Ahmad; Tumanggor, Rahmayanti
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 3 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i3.54319

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja dan lingkungan kerja terhadap kinerja karyawan Direktorat Kepolisian Udara Cabang Tangerang Selatan. Metode penelitian menggunakan pendekatan asosiatif kuantitatif dengan populasi sebanyak 646 orang, sedangkan sampel ditentukan dengan rumus Slovin sebanyak 86 responden dengan tingkat kesalahan 10%. Teknik analisis data meliputi uji validitas, reliabilitas, uji asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas), analisis regresi linier berganda, koefisien korelasi, determinasi, serta pengujian hipotesis (uji t dan uji F). Hasil penelitian menunjukkan bahwa secara parsial motivasi berpengaruh positif terhadap kinerja karyawan sebesar 72,4%, dan lingkungan kerja berpengaruh positif terhadap kinerja karyawan sebesar 78,3%. Secara simultan motivasi dan lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai Fhitung > Ftabel (178,459 > 3,113) dan tingkat signifikansi 0,000 < 0,05. Persamaan regresi yang diperoleh yaitu Y = 3,613 + 0,350X₁ + 0,572X₂, artinya tanpa adanya motivasi dan lingkungan kerja yang baik, kinerja karyawan tetap memiliki nilai dasar 3,613.
Marketing Management in Islamic Boarding Schools: Integrating Promotion Mix and Faith-Based Values for Sustainable Student Recruitment Kusumadewi, Riema Afriani; Tamam, Badrud; Aminudin, Aminudin; Farihin, Ahmad; Ramdhan, Ahmad
Journal of General Education and Humanities Vol. 5 No. 1 (2026): February
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i1.1186

Abstract

Islamic boarding schools (pesantren) currently face social, economic, and digital pressures that force them to reimagine how they communicate the value of education to the community. This study aims to explore the implementation of promotional mix strategies in Islamic boarding schools and how these practices support student recruitment in the digital era while still aligning with Islamic ethical principles. The research method used was a qualitative case study, where data were collected through in-depth interviews, focus group discussions (FGDs), observation, and document analysis. The results indicate that Islamic boarding schools utilize a combination of public relations, personal selling, advertising, sales promotions, and a growing digital marketing strategy. Community engagement and interpersonal trust remain central elements, while digital platforms serve as supporting tools to expand reach and strengthen the institution's image. However, optimization of digital strategies remains hampered by limited human resources and technical capacity. This study contributes to the educational marketing literature by demonstrating how the promotional mix framework is adapted in faith-based institutions, where promotional activities are framed as community service rather than purely commercial. Practically, this study offers guidance for Islamic boarding school (pesantren) administrators to strengthen student recruitment without compromising moral integrity in communication practices.
Co-Authors Aminudin, Aminudin Badrud Tamam Farihin, Ahmad Kusumadewi, Riema Afriani Tumanggor, Rahmayanti