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All Journal Journal of Economics and Business UBS International Journal of Educational Research and Social Sciences (IJERSC)
M J Renwarin, Joseph
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Masihkah Citra Merek Sebagai Strategi dalam Keputusan Pembelian? Sudhana, Pranakusuma; Munawaroh, Siti; M J Renwarin, Joseph; Tannady, Hendy
Journal of Economics and Business UBS Vol. 12 No. 1 (2023): Regular Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i1.175

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas produk dan harga terhadap keputusan pembelian kerudung Elzatta melalui brand image sebagai variabel mediasi. Metode analisis data menggunakan analisis regresi dan analisis jalur menggunakan SPSS 18. Penelitian ini dilakukan di Jakarta melalui kuesioner online dengan jumlah 398 responden pengguna atau yang pernah melakukan pembelian kerudung Elzatta dengan menggunakan metode survey. Hasil ini menunjukkan bahwa kualitas produk berpengaruh signifikan terhadap citra merek. Harga berpengaruh signifikan terhadap citra merek merek. Citra berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk berpengaruh signifikan terhadap keputusan pembelian. Harga berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk dan harga secara bersama-sama memiliki pengaruh yang signifikan terhadap keputusan pembelian. Manfaat riset bagi pembeli dan pengguna Elzatta adalah membantu pelanggan/konsumen dalam mengambil keputusan pembelian
The Impact Of Job Design, Conflict And Workplace Stress On Elementary Theacher’s Job Performance M J Renwarin, Joseph
International Journal of Educational Research & Social Sciences Vol. 2 No. 2 (2021): April 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i2.52

Abstract

This research aims to understand job performance of elementary teachers. This research is a explanatory and evaluative research. The researcher want to know and analyze what are the impact of job design, conflict and stress to job performance. This research samples are 156 respondents with purposive samping method. The researchers use questionnaires disbursement by grouping of area. Data Calculation, For the relationship between two variables and analyze by Statistical Package for the Social Sciences (SPSS) software 22.0 version. All the variables as simultan and together had impact to job performance. Eventhough the results of research is all the variables have influence significants but there are some interesting points of view of this research result.
Co-Authors Hendy Tannady Siti Munawaroh Sudhana, Pranakusuma