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All Journal Jurnal Ilmu Manajemen Jurnal Nasional Manajemen Pemasaran dan SDM
Pratama, Reggi Agustian
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Tingkat Kesehatan Bank BUMN dan Bank Swasta yang Terdaftar di Bursa Efek Indonesia Kosim, Belliwati; Pratama, Reggi Agustian
Jurnal Ilmu Manajemen Vol 11, No 1 (2021): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v11i1.4004

Abstract

This study aimed to find out the differences in soundness level of state-owned banks and private banks listed on the Indonesia Stock Exchange. This research was included in the type of descriptive quantitative research with research subjects of state-owned banks and private banks listed on the Indonesia Stock Exchange for the period 2015-2019. In this study, there were 8 research samples with the purposive sampling method. Data collection techniques used documentation and data analysis techniques in financial analysis and statistical analysis used Anova-one way test. The results of this study indicated that the RGEC value did not have differences between state-owned banks and private banks, then in the RGEC indicator test it stated that there were no differences between state-owned banks and private banks, this was because the soundness level of the bank was a major factor in the supervision of the financial services authority (OJK) based on Indonesia bank regulations.
Pengaruh Citra Merek dan Promosi terhadap Loyalitas Wisatawan melalui Variabel Intervening Kepuasan Wisatawan Danau Shuji di Kabupaten Muara Enim Pratama, Reggi Agustian; Rahayu, Sri; Yamalay, Fadhil
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 3 No. 3 (2022): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v3i3.862

Abstract

This study aims to determine the effect of brand image and promotion on loyalty through the intervening variable of Shuji Lake Tourist Satisfaction in Muara Enim Regency. Sampling used the Hair formula, with the sample used was 225 respondents who visited the Shuji Lake tourist spot, Muara Enim Regency. The data needed is primary data obtained from the distribution of questionnaires to tourists at Shuji Lake tourist attractions. The analytical technique used in this study is a structural equation modeling (SEM) analysis technique. The results of the SEM analysis technique show that firstly, brand image has a significant positive effect on loyalty, secondly, promotion has no effect on loyalty, thirdly, brand image has a positive and significant effect on satisfaction, four promotions have a negative but significant effect on satisfaction, and fifth, satisfaction has a significant positive effect on loyalty. Sixth, with the intervening variable strengthening the influence of the brand image variable on loyalty, seventh with the satisfaction intervening variable, promotion has a negative but significant effect on loyalty.
Co-Authors Kosim, Belliwati SRI RAHAYU Yamalay, Fadhil