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All Journal Jurnal Pendidikan Anak Jurnal Akuntansi JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Jurnal Kridatama Sains dan Teknologi Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Literasi Akuntansi Media Ekonomi Jurnal Mahasiswa Manajemen dan Akuntansi Journal of Innovative and Creativity JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Dwi Puji Rahayu
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Jurnal Mahasiswa Manajemen dan Akuntansi

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Pengaruh Café Atmosphere dan Service Quality terhadap Keputusan Pembelian di Kalenan Café and Resto Sawahan Kabupaten Nganjuk Linda Puspitasari; Dwi Puji Rahayu; Muhammad Bawono
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 2 (2025): Oktober : JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i2.5153

Abstract

This study aims to examine the influence of Café Atmosphere and Service Quality on Purchase Decision at Kalenan Café and Resto, Sawahan District, Nganjuk Regency. The independent variables in this research are Café Atmosphere (X₁) and Service Quality (X₂), while the dependent variable is Purchase Decision (Y). This research employs a quantitative method with a causal associative approach. Data were collected by distributing questionnaires to 99 respondents who had previously made purchases at Kalenan Café and Resto. The results indicate that partially, Café Atmosphere (X₁) has a significant influence on Purchase Decision with a significance value of 0.002, and Service Quality (X₂) also has a significant influence with a significance value of 0.000. Simultaneously, Café Atmosphere and Service Quality significantly affect Purchase Decision with a significance value of 0.000 and an F-value of 14.111. Therefore, it can be concluded that the café’s atmosphere and service quality are essential factors that must be considered by management to increase consumers’ purchase decisions.
Co-Authors Ambarwati Andriani Andriani Andriani Andriani Baharuddin Risyak Bambang Suroso Dwi Kartikasari Firdayetti, Firdayetti Gibran Ramadhan Ika Novaliana Indrian Supheni Linda Puspitasari Muhammad Bawono Pamungkas, Onok Yayang Salbia Ekasari sasimati sasmiati SATRIYAS ILYAS Siti Ria Kurniawati Tri Mahendra, Prasetya Wina Aprilia Purnamasari