Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal el-Jizya: Jurnal Ekonomi Islam Journal of Business Management
Bangun, Rosita
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Cultural Fusion: The Transformation of Influencers and Social Media Marketing in Shaping The New Cultural Marketing Identity Coffee Shops Prabowo, Ari; Siburian, Paningkat; Bangun, Rosita
Journal of Business Management Vol. 3 No. 1 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v3i1.149

Abstract

Indonesia is one of the world's leading coffee producers, and most of its Arabica coffee plantations are located in North Sumatra. The coffee trend in Indonesia has now also penetrated into concepts that were previously unimaginable. Many coffee shops no longer prioritize the taste of coffee but instead focus on ambiance. The purpose of this research is to know and analyze the influence of influencer marketing and social media marketing partially and simultaneously on new cultural marketing to coffee shop consumers in Medan City. The method used in this research uses a method, namely the type of research used in this research is a quantitative research method. This research uses an analytical tool is SPSS Version 23. The population in this study was all coffee shop consumers in Medan City, whose number could not be determined with certainty. The sampling method in this study uses accidental sampling technique. The sampling method in this study uses accidental sampling technique. By using the Lameshow formula, the final sample size used was 100 people. The results of this research are (1) Influencer marketing partially has a positive and significant effect on new cultural marketing, (2) Social media marketing partially has a positive and significant effect on new cultural marketing, (3) Influencer marketing and social media marketing together or simultaneously have a positive effect and significant to the new cultural marketing
Employee Performance Satisfaction, Turnover Intention as an Intervening and Perceived Organizational Support as a Moderation in PT Karya Prima Multisarana Anggraini, Christina; Bangun, Rosita
el-Jizya: Jurnal Ekonomi Islam Vol. 14 No. 1 (2026): el-Jizya: Jurnal Ekonomi Islam (on Progress)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ej.v14i1.15936

Abstract

This study aims to analyze the influence of job satisfaction and the work environment on employee performance, with turnover intention as an intervening variable and perceived organizational support as a moderating variable, in PT. Karya Prima Multisarana. The research approach uses quantitative methods with surveys. The research population includes all employees of PT. Karya Prima Multisarana, with a sample of 100 respondents, was determined through saturated sampling techniques. Data were collected using a questionnaire and analyzed using the Partial Least Squares (PLS) method in SmartPLS 3. The study's results show that job satisfaction has a significant effect on employee performance and turnover intentions. The work environment does not significantly affect employee performance, but it does substantially affect turnover intention. Turnover intention has a significant impact on employee performance and serves as a mediator of the effects of job satisfaction and the work environment on employee performance. In addition, perceived organizational support has a substantial impact on employee performance. Still, it has not been shown to moderate the effects of job satisfaction and the work environment on turnover intention. This study emphasizes the importance of increasing job satisfaction and managing turnover intention in an effort to improve employee performance in a sustainable manner.
Co-Authors Anggraini, Christina Ari Prabowo PANINGKAT SIBURIAN