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All Journal Journal of Social Research Marcommers : Jurnal Marketing Communication and Advertising
Prasetio, Deni
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Tayangan Promosi Food Vlogger Chanel Youtube Mgdalenaf Terhadap Minat Beli Produk Kuliner Prasetio, Deni
Marcommers : Jurnal Marketing Communication and Advertising Vol 11, No 2 (2022)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.022 KB) | DOI: 10.22441/marcommers.v11i2.15468

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh tayangan promosi food vlogger chanel youtube mgdalenaf terhadap minat beli produk kuliner. Penelitian ini menggunakan teori SOR yaitu stimulus, organism, dan respon. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian survey. Penelitian survey di gunakan untuk menggambarkan atau menjelaskan sikap, pendapat, pikiran, dan prilaku terkini yang yang melingkupi suatu isu atau peristiwa tertentu dengan melibatkan sejumlah orang.Survey adalah metode riset dengan mengunakan kuesioner sebagai instrument pengumpulan datanya. Tujuanya untuk memperoleh informasi tentang sejumlah responden yang dianggap mewakili populasi tertentu. Dalam survey proses pengumpulan data dana analisis data sosial bersifat sangat terstruktur dan mendetail melalui kuesioner sebagai instrument utama untuk mendapatkan informasi dari sejumlah responden yang diasumsiakn mewakili populasi secara spesifik.  Apabila Mahasiswa/i Mercu Buana Jurusan Advertising & Marcomm Angkatan 2016-2017 tidak memiliki kebutuhan mengkonsumsi produk kuliner, maka tayangan promosi food vlogger chanel youtube Mgdalenaf tidak akan berpengaruh terhadap minat beli produk kuliner Mahasiswa/i Mercu Buana
Control of Slippery Conditions on Mining Roads Through Layering with Crusher Reject Material on the Hauling Road from Pit to Rom Pit Basalt PPA During Q4 2025 Prasetio, Deni; Indriyanto, Haryadi; Subandana, Kurnia; Nurhadi Wicaksana, Mario Andrean; Pramono, Andi Yogo
Journal of Social Research Vol. 5 No. 3 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i3.3043

Abstract

The slippery condition of the mining road on the Pit to ROM Pit Basalt PPA hauling line is one of the main obstacles to achieving production targets and ensuring work safety. During the January–June 2025 period, the year-to-date slippery value on the Pit to ROM road exceeded the company's standard threshold, reaching an average of 243% or 1.83 hours per rainy event. This high value resulted from limitations in hard materials for road layering, soil conditions prone to slipperiness, suboptimal road geometry, and inadequate drainage systems. The impacts included decreased effective working hours for transportation equipment, increased unsafe conditions, and lost revenue from basalt loading activities. This study aims to evaluate the effectiveness of crusher reject material as an alternative for road layering to control slippery conditions in the Pit to ROM hauling area. It is an applied improvement study, problem-solving oriented, using the Quality Control Project (QCP) approach. The analysis employed quantitative and qualitative methods through before–after comparisons, supported by field observations and technical evaluations of the mining road conditions. The results show that layering with crusher reject material, supported by road geometry improvements and drainage normalization, significantly reduced slippery duration, increased effective working hours for hauler units, and generated revenue gains of Rp460,430,676. This study implies that crusher reject material offers an effective, safe, and economical technical solution for sustainable mining road management.
Co-Authors Indriyanto, Haryadi Nurhadi Wicaksana, Mario Andrean Pramono, Andi Yogo Subandana, Kurnia