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All Journal SANGKEP: Jurnal Kajian Sosial Keagamaan Golden Ratio of Data in Summary
Sukendar, Hendrik Basguni
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Economics, Econometrics & Finance Social Sciences

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The Influence of Price Perception and Customer Satisfaction on Customer Loyalty Maulana, Alfian Zidane; Pasha, Fajar Azzam; Sukendar, Hendrik Basguni
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.787

Abstract

The purpose of this study is to analyze the influence of price perception and customer satisfaction on customer loyalty among Go-jek service users in Jatimakmur. This research employs a quantitative approach using a survey method and questionnaires distributed to 154 respondents who are Go-jek users in Jatimakmur, with data analysis conducted through descriptive statistics and multiple linear regression. The independent variables used in this study are price perception and customer satisfaction, while the dependent variable is customer loyalty. The results of the study show that both price perception and customer satisfaction have a positive and significant effect on customer loyalty, both simultaneously and partially. This is indicated by the t-table > t-calculated for price perception (4.401 > 1.975) and customer satisfaction (4.009 > 1.975). Based on the F-test, price perception and customer satisfaction simultaneously have a significant effect on customer loyalty. This is shown by an F-calculated value of 51.210, which is greater than the F-table value of 3.06, and a significance value of 0.000, which is less than 0.050. Meanwhile, the adjusted R2 coefficient is 0.381, meaning that price perception and customer satisfaction can explain 38.1% of the customer loyalty variable, while the remaining 62.9% is influenced by other factors not included in this study.
Pemberdayaan Masyarakat Miskin Melalui Peningkatan Layanan Kesehatan oleh Rumah Sehat BAZNAS Yogyakarta di Desa Wukirsari Sukendar, Hendrik Basguni
SANGKéP: Jurnal Kajian Sosial Keagamaan Vol. 1 No. 2 (2018): Sosiologi Agama, Kepemimpinan, Pemberdayaan dan Pendidikan Pesantren di Indones
Publisher : UIN Mataram dan Asosiasi Sosiologi Agama Indonesia (ASAGI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/sangkep.v1i2.618

Abstract

In the framework of realizing social welfare as stipulated in the RI Law No. 11 of 2009, where social welfare is a condition of fulfilling the material, spiritual and social needs of citizens in order to live properly and be able to develop themselves, so that they can carry out their social functions. Healthy Home BAZNAS Yogyakarta as one of the institutions engaged in the humanitarian field tries to manifest this condition through improving health services. This study seeks to examine how the empowerment of the poor is carried out by the Yogyakarta RSB in the Wukirsari Village. The research method used is descriptive-qualitative. Data collection techniques use observation, interviews and documentation. In determining the informants the researchers used purposive and snowball techniques. Then the validity of the data uses triangulation techniques. The results of this study suggest that there is a community empowerment strategy carried out by Healthy Home BAZNAS Yogyakarta, among others; health advocacy, establish partnership (partnership) to obtain social support (social support) and implementation of community empowerment in the health sector.
The Influence of Price Perception and Customer Satisfaction on Customer Loyalty Maulana, Alfian Zidane; Pasha, Fajar Azzam; Sukendar, Hendrik Basguni
Golden Ratio of Data in Summary Vol. 5 No. 1 (2025): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i1.787

Abstract

The purpose of this study is to analyze the influence of price perception and customer satisfaction on customer loyalty among Go-jek service users in Jatimakmur. This research employs a quantitative approach using a survey method and questionnaires distributed to 154 respondents who are Go-jek users in Jatimakmur, with data analysis conducted through descriptive statistics and multiple linear regression. The independent variables used in this study are price perception and customer satisfaction, while the dependent variable is customer loyalty. The results of the study show that both price perception and customer satisfaction have a positive and significant effect on customer loyalty, both simultaneously and partially. This is indicated by the t-table > t-calculated for price perception (4.401 > 1.975) and customer satisfaction (4.009 > 1.975). Based on the F-test, price perception and customer satisfaction simultaneously have a significant effect on customer loyalty. This is shown by an F-calculated value of 51.210, which is greater than the F-table value of 3.06, and a significance value of 0.000, which is less than 0.050. Meanwhile, the adjusted R2 coefficient is 0.381, meaning that price perception and customer satisfaction can explain 38.1% of the customer loyalty variable, while the remaining 62.9% is influenced by other factors not included in this study.
Co-Authors Maulana, Alfian Zidane Pasha, Fajar Azzam