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All Journal Jurnal Manajemen DIVERSIFIKASI
Fahmi, Muhammad Yusron
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Risiko Pembelian dan Kepercayaan terhadap Keputusan Pembelian di E-Commerce Bukalapak (Studi Kasus pada Mahasiswa FEB UM Metro) Fahmi, Muhammad Yusron; Suwarto, Suwarto
Jurnal Manajemen DIVERSIFIKASI Vol. 1 No. 2 (2021)
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.626 KB) | DOI: 10.24127/diversifikasi.v1i2.567

Abstract

This research is motivated by the selection of purchases made online. The purpose of this study was to determine the effect of Risk Purchase and Trust on Purchasing Decisions. In this study, data was collected through quantitative methods by distributing questionnaires to 60 respondents at FEB UM Metro. Then performed a quantitative analysis including validity and reliability tests as testing instrument requirements, normality testing as testing requirements analysis, simultaneous t test and significance test (f test) as hypothesis testing, multiple linear regression analysis as a test of equality and coefficient of determination (R2) and statistical hypothesis test. Based on the results of research using multiple linear regression analysis and t test, the results of the research on risk purchase partially t have an effect on purchasing decisions. The results of this study indicate that the risk purchase variable has a positive and significant effect on purchase decision. The results of this study indicate that the Trust of has a positive and significant effect on purchase decision.
Co-Authors Suwarto Suwarto