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All Journal Indonesian Journal of Economics, Social, and Humanities Global Advances in Business Studies
Talib, Ameen
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Instagram influencers and brand awareness: the impact on the youth followers in Singapore Jiayan, Natalie Wong; Talib, Ameen
Global Advances in Business Studies Vol. 1 No. 1 (2022): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (612.604 KB) | DOI: 10.55584/Gabs001.01.2

Abstract

Due to the proliferation of social media, such as Instagram and its influencers, brands have begun to leverage on the latter’s large following to generate brand awareness for their products. The objective of this study was to conduct an exploratory research to examine if Instagram influencers have any impact on brand awareness. The study employed the use of focus groups and online questionnaires to gather primary data about the users’ motivations behind following such influencers. Multiple regression techniques were used to calculate the significance of the independent variables of the study. It was found that followers were more likely to have a negative opinion of influencers, as compared to a positive opinion. Despite this, it was also found that they continue to follow them on Instagram due to the three main themes that were identified: an attractive influencer, a high number of followers, and nicely taken pictures. In addition, it was observed that the brand awareness that followers receive through an Instagram influencer’s post, does not make any significant impact on the purchase intention of that product.
TECHNOLOGY AND ON SERVICE QUALITY IN THE CLEANING INDUSTRY: A CASE STUDY Talib, Ameen; Mustakin, Abdul Fareed
Indonesian Journal of Economics, Social, and Humanities Vol 5 No 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.5.2.161-180

Abstract

This study focuses on the commercial cleaning industry. This study explores and cross-examines two commercial cleaning companies, one of which is tech-enabled in its service processes and performance while the other, operates traditionally without the use of any service control strategies. This study adopted a two-pronged approach in examining the implications of technology on service quality in the cleaning industry. A case study methodology was firstly used to explore, discover and cross-examine qualitative insights in the service design of both Company A and Company B. Subsequently, the servqual methodology was applied to provide empirical support on whether the use of technology has a positive effect on service quality. The results from the servqual method contradicts with the finding of the case study, The servqual method suggests that there may not be a difference in the service quality of a tech-enabled service company and a traditional service company. On the contrary, the case studies revealed implicit variabilities that exist between the service delivery of the two companies.
Co-Authors Jiayan, Natalie Wong Mustakin, Abdul Fareed