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All Journal Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Al-A'raf: Jurnal Pemikiran Islam dan Filsafat
Fairuz, Rifqi
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Religion Humanities Social Sciences

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Concert and Charity: Operating Da’wah Activism through Maher Zain’s Pop Culture Industry Fairuz, Rifqi
Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Vol. 5 No. 2 (2021): Jurnal Pemberdayaan Masyarakat
Publisher : UIN Sunan Kalijaga, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpm.2021.052-04

Abstract

Maher Zain is an icon of Islamic pop culture with the largest market share in the world. Indonesia constitutes the largest Maher Zain's fan base with multiple platinum awards and recorded million copies of album sale. Maher Zain's rise to fame coincided with the shifting of conventional Islamic authority, which turned from Kiai or Ulama to popular Muslim preachers. These preachers seek aspirations of Islamism in social and political movements through the da’wah institutions they lead. This article is aimed to examine the intersection between the Islamic pop culture industry, Maher Zain as a leading Muslim singer icon, and the strategies of Islamic activism of da’wah in Indonesia. This research found that popular preachers utilize their charitable activities, philanthropy and Islamic da'wah to legitimize and capitalize on Maher Zain's popularity in Indonesia, by playing role in the capitalistic mechanism of the Islamic music industry. These da'wah institutions operate through industrial mechanisms for the benefit of Islamic da'wah activism in Indonesia and even become an advantage in the midst of the struggle for political Islam in Indonesia.
CONTRASTING NARRATIVES OF RELIGIOUS CONVERSION: STUDY OF “KISAH MUALAF” VERTIZONE TV AND LOG IN HUSEIN JAFAR Fairuz, Rifqi
Al-A'raf : Jurnal Pemikiran Islam dan Filsafat Vol. 21 No. 2 (2024)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajpif.v21i2.11129

Abstract

With the increasing trend of religious mediatization, the topic of religious conversion has gained significant attention in the media, both as news content and as part of Islamic dakwah narratives in Indonesia. This narrative has been widely disseminated through new media and the internet, where religious conversion stories are frequently featured in Islamic dakwah videos that attract a large audience.  This article examines the “Kisah Mualaf” segment on the Vertizone TV channel and the “Log In” program on Deddy Corbuzier’s channel. “Kisah Mualaf`” presents narratives of dramatic transformation of the converts, biblical validation, and the perceived mutual threat between Islam and Christianity, shaping a dakwah content formula that represents a new generation of convert preachers. On the other hand, “Log In”, hosted by Husein Jafar, frames religious conversion narratives through comedic gimmicks while emphasizing Indonesian pluralism, reflecting the perspectives of moderate Islamic groups. Through this study, the author explores the contrasting discourses on religious conversion as a prominent narrative within Indonesia’s digital dakwah sphere. Employing content analysis, netnography, and a review of existing literature, the author argues that two dominant religious conversion narratives have emerged among digital preachers, constituting not only a competition for audience engagement but also a contestation of discourse within Indonesia’s Islamic digital dakwah landscape.  
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