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All Journal Journal Analytica Islamica Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) PERSPEKTIF: Journal of Social and Library Science
Nasution, Deddy Parwis Jailani
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Religion Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Analysis of News Content: Electability of Edy Rahmayadi vs M. Bobby Afif Nasution in the 2024 North Sumatra Governor Election in Tribunnews.com Nasution, Deddy Parwis Jailani; Ramadani, Defri; Effendi, Ahmad Yasser
Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/sospolbud.v4i1.13747

Abstract

Simultaneous regional elections in Indonesia in 2024, including the North Sumatra gubernatorial election on November 27 2024. Online media is a political tool to increase electability which is considered more effective in disseminating information more quickly. This research analyzes news published by Tribunnews regarding the electability of candidate pairs in the 2024 North Sumatra gubernatorial election using qualitative methods, content analysis techniques. The research reveals that news about gubernatorial candidates' electability is objective and balanced, contributing to understanding the relationship between media, politics, and society in the context of the North Sumatra Gubernatorial Election. The study uses two categorizations: trend and direction of issues. The population in this study is electability news from a survey institute for the North Sumatra Gubernatorial Election in Tribunnews media from September to November 2024. The sample required is 24 news stories analyzed by researchers. It can be concluded that the news on the electability of candidate pairs in the 2024 North Sumatra Gubernatorial Election in the Tribunnews media has a tendency with 24 news stories favoring candidate pair number 1 and no news favoring candidate pair number 2 which is directed towards the issue of support for candidate pair number 1. The central role of the editor in the discourse practices in the editorial room is evident, as they can create the direction of the issue and determine the direction of the discourse it constructs.
GENDER STRUGGLES BEHIND THE SCENES: REPRESENTATION AND ROLE OF FEMALE JOURNALISTS IN NEWS PRODUCTION Effendi, Ahmad Yasser; Nasution, Deddy Parwis Jailani
PERSPEKTIF: Journal of Social and Library Science Vol. 3 No. 1 (2025): April
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v3i1.773

Abstract

The journalism profession in Indonesia is still dominated by men, both in terms of editorial leadership and division of labor in the field. This article discusses how female journalists construct their roles and face obstacles in the news production space, as well as how gender representation is reflected in everyday journalistic practices. Using a sociological approach and gender perspective, this article attempts to uncover the power relations, stereotypes, and negotiation strategies experienced by female journalists in navigating a masculine work environment. This study uses a qualitative method with in-depth interview techniques with female journalists from various mass media. The findings show that although women experience marginalization in editorial decision-making and field assignments, they still play an important role in encouraging a more inclusive perspective in the news. This study emphasizes the importance of structural awareness of gender equality in the media industry and the need for a more equitable transformation of journalistic work culture.
ANALYSIS OF SERUNI KOPI'S DIGITAL BUSINESS CONTENT IN INCREASING SALES TURNOVER Fatahilla, Aulya; Peranginangin, Indira Fatra Deni; Nasution, Deddy Parwis Jailani
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28858

Abstract

This study aims to analyze the use of Seruni Kopi's digital business content on Instagram as a marketing communication tool and its role in supporting increased sales turnover. This research departs from a gap in previous studies that tended to emphasize the role of social media in brand awareness and general promotion, while analysis of the function of digital content as a marketing communication instrument linked to sales turnover in local coffee MSMEs is still limited. The study used a qualitative approach with content analysis methods, supported by observations of the Instagram account @seruni.kopi, interviews with the business owner, and documentation of digital content. The results indicate that Seruni Kopi's digital content serves three main functions: conveying product information, building business image, and creating interaction with the audience through promotional content, shop atmosphere, and trend-based posts. The main finding of this study is that digital content contributes to a qualitative increase in visits and consumer response, but its effectiveness is not optimal because content management is still spontaneous and not strategically planned. Theoretically, this study emphasizes the importance of digital content as an interactive marketing communication medium for MSMEs. Practically, this study recommends the need for more consistent, varied, and targeted content planning to support optimal sales growth.
Co-Authors Deni, Indira Fatra Effendi, Ahmad Yasser Fatahilla, Aulya Ramadani, Defri