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All Journal Jurnal Komunikasi Pembangunan Forum Pasca Sarjana
Parlaungan A. Rangkuti
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Cooperative is an economic organization of farmers who have strategic positions in improving the welfare of its members and is a constitutional mandate to strengthen the national economy in anticipation of neoliberal economic development in an era of global trade.  To strengthen the Village Unit Cooperatives (KUD) requires information through the development model of effective KUD organizational communication.  The purposes of this research were (1) to examine the role of KUD organizational comm Parlaungan A. Rangkuti; Sumardjo .; Amiruddin Saleh; E. Namaken Sembiring
Forum Pasca Sarjana Vol. 34 No. 2 (2011): Forum Pascasarjana
Publisher : Forum Pasca Sarjana

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Abstract

Cooperative is an economic organization of farmers who have strategic positions in improving the welfare of its members and is a constitutional mandate to strengthen the national economy in anticipation of neoliberal economic development in an era of global trade.  To strengthen the Village Unit Cooperatives (KUD) requires information through the development model of effective KUD organizational communication.  The purposes of this research were (1) to examine the role of KUD organizational communication factors for performance and capacity development as agriculture economic organization, (2) to analyze the correlation of KUD organizational communication factors in associated with KUD role in efforts to improve utilization of rice milling, (3) to formulate a model of KUD organizational communication in anticipating the globalization era.  KUD sample of fair active category as the analysis unit consists of five KUD in Karawang District, they are KUD Sri Mukya, KUD Sumber Padi, KUD Warga Bakti, KUD Warga Tani and KUD Mitra Tani.  This research was designed with survey method using SEM analysis (structural equation model).  It was conducted at research location in December 2009 until March 2010. SEM analysis result showed that there was a positive and significance of the KUD performance to KUD capacity for KUD service quality improvement in the utilization of rice milling, which means testing the main hypothesis or alternative hypothesis (Ha) is accepted.   Key words: organization communication, village unit cooperatives, role of agricultural mechanization
Participatory Communication Patterns on the Rural Agribusiness Development Program In Regency Bogor Muh. Zainal. S; Djuara P. Lubis; Parlaungan A. Rangkuti
Jurnal Komunikasi Pembangunan Vol. 12 No. 2 (2014): Juli 2014
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.75 KB) | DOI: 10.46937/1220148664

Abstract

Abstract PUAP is a program of business funding provision in the form of a revolving fund for farmers by paying directly into the account of  a Farmers Group Unity (Gapoktan) which is assisted by the extension agent and the supervisor of Mitra Tani. This study resulted in the description of participatory communication pattern, analysis of the relation of members’ individual characteristics, extension agent credibility and Mitra Tani Supervisor to participatory communication pattern in PUAP as well as the analysis of the PUAP success and its relation to participatory communication pattern. The research was carried in the District of Ciampea using correlational descriptive survey method. The total of respondents was 71. Data were analyzed by Spearman's rank test. The results showed that the participatory communication pattern of the extension agent and Mitra Tani Supervisor in PUAP was vertical. It is identified from the one way direction communication, misunderstanding content, and low frequency of communication found in the study. Credibility of extension agent in PUAP was high in the honesty aspect, moderate in expertise (quite expert), but low in attractiveness and familiarity. Credibility of Mitra Tani Supervisor was relatively low. The results of the study suggest that the improvement of communication skills of extension agent and Mitra Tani Supervisor was needed. Besides, the increasing of communication frequency with Gapoktan as well as recepients farmers of PUAP was needed to succeed the program. Keywords:             PUAP, Participatory Communication pattern, Credibility of Extension Agent, Mitra Tani Supervisor.
Co-Authors Amiruddin Saleh Djuara P Lubis E. Namaken Sembiring Muh. Zainal. S Sumardjo