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All Journal International Journal of Marketing and Human Resource Research AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Safitri, Yesi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Rasio Likuiditas, Solvabilitas, Aktivitas, dan Profitabilitas Keuangan untuk Menilai Kinerja Keuangan PT. Unilever Indonesia Tbk yang Terdaftar di BEI Periode 2019-2023 Safitri, Yesi; Firayanti, Yuni; Wulansari, Fidia
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7qhxn720

Abstract

This research aims to determine the financial performance of PT. Unilever Indonesia Tbk for the period 2019-2023. The financial ratios used to measure financial performance are the Liquidity Ratio instrument Current Ratio, the Solvency Ratio measuring the instrument Debt Equity Ratio, the Activity Ratio measuring instrument Total Asset turnover, and the Profitability Ratio measuring instrument Profit Margin.        The form of this research used is Qualitative. The place of the research is PT. Unilever Indonesia Tbk which is listed on the IDX. The subject of the research Financial report of PT. Unilever Indonesia Tbk for the period 2019-2023. The object of this research financial performance of PT. Unilever Indonesia Tbk for the period 2019-2023. The data collection technique for this research is documentation and literature study. The type of data used is secondary data. The data source of the financial report of PT. Unilever Indonesia Tbk for the period 2019-2023 is www.idx.co.id and www.unilever.co.id.        The results of the research showed that the Liquidity Ratio was measured using the Current Ratio of PT. Unilever Indonesia Tbk's financial performance for the 2019-2023 period is less good result. The Solvency Ratio is measured using the Debt to debt-equity ratio of PT. Unilever Indonesia Tbk's financial performance for the 2019-2023 period is less good result. The Activity Ratio was measured using the Total Asset Turnover of PT. Unilever Indonesia Tbk's financial performance for the 2019-2023 period is good result. The Profitability Ratio is measured using the Net Profit Margin of PT. Unilever Indonesia Tbk's financial performance for the 2019-2023 period is less good result.
The Effect of Brand Ambassadors and Logo Design on Repurchase Interest through Consumer Trust as a Mediating Variable in Tiebymin Hijab Products on TikTok Shop Safitri, Yesi; Mubarok, Dadan Abdul Aziz
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3331

Abstract

The growth of live commerce on TikTok Shop has encouraged hijab businesses to strengthen marketing strategies through promotional figures and brand visual identity. This study examines the effects of Brand Ambassadors and Logo Design on repurchase intention through consumer trust for Tiebymin hijab products, particularly following a logo redesign that elicited varied consumer responses. A quantitative explanatory approach was applied, collecting data from 100 consumers through an online 1–5 Likert-scale questionnaire using purposive sampling. Data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) via measurement and structural model evaluation. Findings indicate that Brand Ambassadors and Logo Design positively influence Consumer Trust, which mediates and reinforces their impact on Repurchase Intention. These results highlight that repurchase decisions in live-commerce depend not only on promotional appeal and visual identity but also on consumer confidence in the brand. Businesses are advised to select Brand Ambassadors aligned with brand character and to maintain consistent logo design; future research may include additional factors to expand understanding of repurchase behavior.
Co-Authors Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Firayanti, Yuni Wulansari, Fidia