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All Journal Indonesia Journal of Physical Medicine and Rehabilitation Indonesia Journal Physical Medicine and Rehabilitation Jurnal Pengabdian Masyarakat
Fatchur Rochman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Physics Public Health Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat

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Menganalisis Model Bisnis Usaha di Pentol CW (Cak War) Lontar dengan Business Model Canvas Fatchur Rochman; Rina Dewi
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4044

Abstract

This study aims to analyze the business model of Pentol CW MSMEs with a Business Model Canvas (BMC) approach and SWOT description. The data collection method uses observation, interviews, and documentation. The results show that Pentol CW has advantages in the mass customer segment, a value proposition based on unique flavors and affordable prices, as well as customer relationships that are built directly and personally. SWOT analysis shows that Pentol CW needs to improve operational efficiency and expand the market to increase competitiveness.
Menganalisis Model Bisnis Usaha di Pentol Cw (Cak War) Lontar Dengan Business Model Canvas Fatchur Rochman; Rina Dewi
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4082

Abstract

This study aims to analyze the business model of Pentol CW MSMEs with a Business Model Canvas (BMC) approach and SWOT description. The data collection method uses observation, interviews, and documentation. The results show that Pentol CW has advantages in the mass customer segment, a value proposition based on unique flavors and affordable prices, as well as customer relationships that are built directly and personally. SWOT analysis shows that Pentol CW needs to improve operational efficiency and expand the market to increase competitiveness.This study aims to analyze the business model of Pentol CW MSMEs with a Business Model Canvas (BMC) approach and SWOT description. The data collection method uses observation, interviews, and documentation. The results show that Pentol CW has advantages in the mass customer segment, a value proposition based on unique flavors and affordable prices, as well as customer relationships that are built directly and personally. SWOT analysis shows that Pentol CW needs to improve operational efficiency and expand the market to increase competitiveness.
Co-Authors Agus Prasetyo Lukitra Wardhani Rina Dewi Umi Syayyirotin A