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p-Index From 2021 - 2026
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All Journal Surakarta Management Journal
Sarjana Rini, Luluk Takari
Politeknik Pratama Mulia Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERBEDAAN PERSEPSI TERHADAP KEPUTUSAN PEMBELIAN DALAM MEMILIH PEMBELIAN ONLINE DAN PEMBELIAN LANGSUNG (Studi Kasus Mahasiswa POLITAMA Surakarta) Sarjana Rini, Luluk Takari; Rahayu, Bakti Sri
Surakarta Management Journal VOLUME 3 NO. 1 JUNI 2021
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.681 KB) | DOI: 10.52429/smj.v3i1.637

Abstract

The purpose of this reseach to find out about differences in perception of purchasing decisions in choosing online purchases and direct purchases in polytechnic Pratama Mulia Surakarta (POLITAMA). The populations used is all students POLITAMA who have made online purchase and direct purchases. The technique used in taking this sample is purposive sampling method with a sample size of 98 respondents. The analysis shows indicate that there are significant differences between online purchases and direct purchases of purchasing decisions from cultural factors and psychological factor, and there is no significant difference between online purchases and direct purchases of purchasing decisions from social factor and personal factors and personal factors, and there is a significant difference between direct purchases and purchases of joint purchasing decisions from cultural, social,personal and psychological factor together. Keywords : cultural factors, social factors, personal factor, psychological  factors,  purchasing                    decisions.
PENGARUH BAURAN PEMASARAN 7 P TERHADAP KEPUTUSAN PEMBELIAN (PEMAKAI JASA) GADAI DI PEGADAIAN CPP PURWOTOMO SURAKARTA Sarjana Rini, Luluk Takari; Ningrum, Retno; Resihono, Legowo Dwi; Hardiyansyah, Dito Wahyu
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1325

Abstract

This study aims to determine the effect of the 7P marketing mix either partially or simultaneously on the puchase decision (use of service) of pawns at PT Pegadaian CPP Purwotomo Surakarta. This type of research is quantitative research. With the sampling technique using simple random sampling. The sample in this study amounted to 103 customers of PT. Pegadaian CPP Purwotomo Surakarta. The data collection technique uses a questionnaire that is processed using SPSS 19. The results of this study indicate that the 7P marketing mix variables do not all have a positive effect on purchasing decisions (use of services) pawns at PT. Pegadaian CPP Purwotomo Surakarta. The data analysis used is validity test, reliability test, classical assumption test, multiple linier regression test, hypothesis test, and coefficient of determination. The results of this study indicatet that the product (X1), Price (X2), Place (X3), People (X5), Process (X6), and Physical evidence (X7) have no effect on purchasing decisions (use of services) pawns at PT. Pegadaian CPP Purwotomo Surakarta. Promotion (X4) has an effect on purchasing decisions (use of services) pawns. The seven P’s of marketing mix variables simultaneously influence purchasing decisions (use of services) pawns at PT. Pegadaian CPP Purwotomo Surakarta.
Co-Authors Hardiyansyah, Dito Wahyu Ningrum, Retno rahayu, bakti sri Resihono, Legowo Dwi