Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURNAL AKUNTANSI DAN MANAJEMEN MADANI (JAMM)
Rahajeng Cahyaning Putri Cipto., SE., M.EK
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MINIMARKET LINTANG MART BALIKPAPAN Rahajeng Cahyaning Putri Cipto., SE., M.EK
JURNAL AKUNTANSI DAN MANAJEMEN MADANI Vol 7 No 1 (2021): Jurnal Akuntansi Manajemen Madani
Publisher : STIE Madani Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.625 KB) | DOI: 10.51882/jamm.v7i1.18

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas pelayanan, suasana toko danlokasiterhadap keputusan pembelian konsumen pada Minimarket Lintang Balikpapan. Respondendalam penelitian ini sebanyak 163 orang, adapun metode yang digunakan dalam pengambilansampel adalah purposive sampling. Metode analisis data dilakukan dengan regresi linearberganda menggunakan software SPSS 20. Hasil uji regresi menunjukkan bahwa variabel harga,kualitas pelayanan, suasana took dan lokasi secara simultan berpengaruh signifikan terhadapkeputusan pembelian konsumen pada Minimarket Lintang Balikpapan. Hasil uji secara parsialharga, suasana toko dan lokasi berpengeruh signifikan terhadap keputusan pembelian konsumen,sedangkan kualitas pelayanan tidak berpengaruh signifikan terhadap keputusan pembeliankonsumen pada Minimarket Lintang Balikpapan
ANALISA FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN SYAR’I DI TOKO KHADIJAH BALIKPAPAN: Mardiyanah, Rahajeng Cahyaning Putri Cipto Rahajeng Cahyaning Putri Cipto., SE., M.EK
JURNAL AKUNTANSI DAN MANAJEMEN MADANI Vol 8 No 1 (2022): Jurnal Akuntansi Manajemen Madani
Publisher : STIE Madani Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51882/jamm.v8i1.43

Abstract

This research was conducted at the Khadijah Balikpapan store. This study aims to determine or analyze the variables of cultural factors, social factors, personal factors, and psychological factors on consumer purchasing decisions at the Khadijah Balikpapan Store. Data collection methods through questionnaires. The population in this study are all consumers who shop at Khadijah Balikpapan. The sampling technique uses saturated sampling. The number of samples used was 103 respondents. This type of research is quantitative. The research method is by distributing questionnaires with a Likert scale model, which is analyzed using the classic assumption test and multiple linear regression with SPSS version 20 statistical tools. The results of this study indicate that the variables of cultural factors and psychological factors partially have a significant effect on consumer purchasing decisions at Balikpapan Khadijah Stores, while social factors and personal factors do not partially influence purchasing decisions at Khadijah Balikpapan Stores. And psychological variables are the most dominant variables influencing purchase decisions at the Khadijah Balikpapan Store
Co-Authors