Claim Missing Document
Check
Articles

Found 2 Documents
Search

PENGARUH PENGEMBANGAN KARIR, STRES KERJA DAN PEMBERDAYAAN KARYAWAN TERHADAP TURNOVER INTENTION DI KAYUMANIS NUSA DUA PRIVATE VILLA & SPA BALI Sudnanti, Ni Kadek; Wijayanti, Ni Wayan
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.83 KB)

Abstract

The Influence of Career Development, Work Stress, and Employe Empowerment on Turnover Intention at Kayumanis Nusa Dua Private Villa & Spa Bali. This research is motivated by the problem of turnover intention which is increasing annually at Kayumanis Nusa Dua Private Villa & Spa. This study aims to determine the impact of career development, work stress, the influence of employee empowerment on turnover intention, also the influence of career development, work stress, and employee empowerment on turnover intention at Kayumanis Nusa Dua Private Villa & Spa. This research was conducted at Kayumanis Nusa Dua Private Villa & Spa, using Kayumanis Nusa Dua Private Villa & Spa employees as respondents. The number of respondents in this study were 80 people taken by saturated sample techniques. The types of data are quantitative data. Sources of data are primary data and secondary data. Data collection techniques used a questionnaire with closed questions as measured by the Likert scale. The data analysis technique used in this study is a multiple linear regression analysis technique which operated by the SPSS version 23.0 program. The results of indicate that career development has a negative effect on turnover intention, work stress has a positive effect on turnover intention, employee empowerment has a negative effect on turnover intention, and career development, work stress and employee empowerment significantly influence turnover intention on Kayumanis Nusa Dua Private Villa & Spa. Keywords: career development, work stress, employee empowerment, turnover intention
PENGARUH WORD OF MOUTH (WOM), VISUAL MERCHANDISING DAN CREATIVE PROMOTION TERHADAP IMPULSE BUYING MINYAK KUTUSKUTUS DI DENPASAR Wiguna, Pande; Wijayanti, Ni Wayan
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.798 KB)

Abstract

Pengaruh Word of Mount (WOM), Visual Marchandising dan Creative Promotion Terhadap Impulse Buying Minyak Kutus-Kutus di Denpasar. Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, visual merchandising, dan creative promotion secara parsial dan simultan terhadap impulse buying. Penelitian ini dilakukan pada konsumen minyak kutus-kutus di Kota Denpasar. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Untuk memperoleh data dalam penelitian ini dilakukan dengan menyebarkan kuisioner. Jumlah indikator penelitian sebanyak 17 item. Sehingga jumlah sampel dalam penelitian ini adalah 85. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan SPSS for windows 23.0. Hasil uji t dalam penelitian ini yaitu word of mouth 0.046, visual merchandising sebesar 0.000, dan creative promotion sebesar 0.000 ini menunjukkan bahwa secara parsial ketiga variabel tersebut berpengaruh positif dan signifikan terhadap impulse buying. Hasil uji f dalam penelitian ini yaitu sebesar 0.000 yang artinya secara simultan variabel word of mouth, visual merchandising, dan creative promotion berpengaruh positif dan signifikan terhadap impulse buying.  Kata kunci: word of mouth, visual merchandising, creative promotion, dan impulse buying