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All Journal Jurnal Ilmiah Manajemen dan Bisnis Review of Management, Accounting, and Business Studies
Wijayanti, Ni Wayan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PENGEMBANGAN KARIR, STRES KERJA DAN PEMBERDAYAAN KARYAWAN TERHADAP TURNOVER INTENTION DI KAYUMANIS NUSA DUA PRIVATE VILLA & SPA BALI Sudnanti, Ni Kadek; Wijayanti, Ni Wayan
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018)
Publisher : Universitas Pendidikan Nasional

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The Influence of Career Development, Work Stress, and Employe Empowerment on Turnover Intention at Kayumanis Nusa Dua Private Villa & Spa Bali. This research is motivated by the problem of turnover intention which is increasing annually at Kayumanis Nusa Dua Private Villa & Spa. This study aims to determine the impact of career development, work stress, the influence of employee empowerment on turnover intention, also the influence of career development, work stress, and employee empowerment on turnover intention at Kayumanis Nusa Dua Private Villa & Spa. This research was conducted at Kayumanis Nusa Dua Private Villa & Spa, using Kayumanis Nusa Dua Private Villa & Spa employees as respondents. The number of respondents in this study were 80 people taken by saturated sample techniques. The types of data are quantitative data. Sources of data are primary data and secondary data. Data collection techniques used a questionnaire with closed questions as measured by the Likert scale. The data analysis technique used in this study is a multiple linear regression analysis technique which operated by the SPSS version 23.0 program. The results of indicate that career development has a negative effect on turnover intention, work stress has a positive effect on turnover intention, employee empowerment has a negative effect on turnover intention, and career development, work stress and employee empowerment significantly influence turnover intention on Kayumanis Nusa Dua Private Villa & Spa. Keywords: career development, work stress, employee empowerment, turnover intention
PENGARUH WORD OF MOUTH (WOM), VISUAL MERCHANDISING DAN CREATIVE PROMOTION TERHADAP IMPULSE BUYING MINYAK KUTUSKUTUS DI DENPASAR Wiguna, Pande; Wijayanti, Ni Wayan
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

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Pengaruh Word of Mount (WOM), Visual Marchandising dan Creative Promotion Terhadap Impulse Buying Minyak Kutus-Kutus di Denpasar. Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, visual merchandising, dan creative promotion secara parsial dan simultan terhadap impulse buying. Penelitian ini dilakukan pada konsumen minyak kutus-kutus di Kota Denpasar. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Untuk memperoleh data dalam penelitian ini dilakukan dengan menyebarkan kuisioner. Jumlah indikator penelitian sebanyak 17 item. Sehingga jumlah sampel dalam penelitian ini adalah 85. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan SPSS for windows 23.0. Hasil uji t dalam penelitian ini yaitu word of mouth 0.046, visual merchandising sebesar 0.000, dan creative promotion sebesar 0.000 ini menunjukkan bahwa secara parsial ketiga variabel tersebut berpengaruh positif dan signifikan terhadap impulse buying. Hasil uji f dalam penelitian ini yaitu sebesar 0.000 yang artinya secara simultan variabel word of mouth, visual merchandising, dan creative promotion berpengaruh positif dan signifikan terhadap impulse buying.  Kata kunci: word of mouth, visual merchandising, creative promotion, dan impulse buying
The impact of location, price, and diversity of products on buying interest in Omega Tirosa Store Lasa, Thomas Austheen; Wijayanti, Ni Wayan
Review of Management, Accounting, and Business Studies Vol. 2 No. 1 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i2.3647

Abstract

This study aims to determine the relationship between variables, location, price, and product diversity on buying interest in Omega Tirosa Store in Denpasar City conducted in September 2019 to December 2019 by using respondents in Denpasar City. The number of samples taken was 150 respondents using the method of nonprobability sampling, i.e., purposive sampling. Location, Price, and Product Variability Variables were collected using a questionnaire. The results of the multiple linear regression analysis show that the Location, Price, and Product Variability variables have a positive and significant relationship to Purchase Interest shown by each value (Location, 0.103) (Price, 0.205) Product Diversity (0.236). Determination Coefficient Test results show that the Location, Price, and Product Variability Variables influence 17.1% of Purchase Interest, while 82.9% of other variables are not needed. The conclusions that can be drawn from this study are positive and significant locations on the buying interest of Denpasar Omega Tirosa Store, Positive and significant prices on the buying interest of Denpasar Omega Tirosa products, and Product diversity that is positive and significant on the buying interest of Denpasar Omega Tirosa Store, Location, Prices, and Product Diversity together positively and significantly towards buying interest in Omega Tirosa Store in Denpasar. This refers to research showing increasing consumer buying interest Omega Tirosa Store must pay attention to the selection of business locations, directing the prices given to consumers as well as the diversity of products supported.
Co-Authors Lasa, Thomas Austheen Sudnanti, Ni Kadek Wiguna, Pande