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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmiah Manajemen dan Bisnis
Anggraeni, Ni Putu Novi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Kemudahan, Risiko, Gaya Hidup, dan Kepercayaan Terhadap Perilaku Konsumtif Pengguna Shopee Paylater di Indonesia Anggraeni, Ni Putu Novi; Darma, Gede Sri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.21450

Abstract

The purpose of this study is to investigate the impact of Shopee Paylater's user-friendliness, risk perception, lifestyle choices, and trust on Indonesian millennials and Generation Z consumers' buying habits. The study involves 250 participants chosen through purposive sampling and gathers data through online questionnaire surveys conducted via Google Forms. Quantitative analysis in this research is conducted using the Smart PLS 4.0 software platform. The findings of the research reveal that ease of use, risk perception, and lifestyle choices positively and significantly influence trust. Additionally, Certainly, a strong and meaningful link exists between lifestyle decisions and their impact on influencing spending habits. It's worth emphasizing that the direct impacts of user-friendliness and perceived risk on spending behavior are relatively limited. Importantly, the primary driver of spending behavior is lifestyle choices, while the influence of ease of use and risk factors is channeled indirectly through trust.
TRANSISI POLA KONSUMSI; BUYING HABITS PADA MASA WORK FROM HOME (WFH) KARYAWAN DI KOTA DENPASAR Sari, Desak Made Febri Purnama; Anggraeni, Ni Putu Novi
Jurnal Ilmiah Manajemen & Bisnis Vol 6 No 2 (2021)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v6i2.3227

Abstract

Transisi Pola Konsumsi; Buying Habits Pada Masa Work From Home (WFH) Karyawan di Kota Denpasar. Tujuan penelitian ini untuk mengetahui pengaruh varian produk, branding dan store switching terhadap buying habits karyawan di Kota Denpasar. Populasi penelitian adalah karyawan yang sudah pernah belanja online. Sampel berjumlah 100 orang dengan metode insidental sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebarkan secara online. Teknik analisis data yang digunakan adalah analisis kuantitatif dalam perhitungannya menggunakan progam software Smart PLS 3.0. Pada hasil penelitian ini menunjukkan varian produk, branding dan store switching berpengaruh positif dan  signifikan  terhadap buying  habits  karyawan  di Kota Denpasar. Sehingga penulis dapat menyimpulkan bahwa pola konsumsi  buying habits pada masa work from home karyawan di Kota Denpasar saat ini mulai berpindah belanja secara online.
Co-Authors Desak Made Febri Purnama Sari Gede Sri Darma