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All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Jurnal Islam Nusantara
Muttaqin, M Khoirul
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Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences

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Lazisnu's Role in Social Life During The Covid-19 Pandemic Muttaqin, M Khoirul; Basyirah, Luthfiana; Surur, Miftachus
JURNAL ISLAM NUSANTARA Vol 6, No 1 (2022)
Publisher : Lembaga Ta'lif wa An-Nasyr (LTN) PBNU

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (662.249 KB) | DOI: 10.33852/jurnalnu.v6i1.347

Abstract

This study aims to determine the role of Lazisnu in social life during the Covid-19 pandemic. The research method used in this research is a qualitative approach with the type of case study research. The data sources used are primary and secondary data sources obtained from observations, interviews, and documentation. The informants in this study consisted of 23 informants, namely the chairman, secretary, treasurer, and 20 mustahiq recipients of assistance from Lazisnu Sendangagung. Then the data that has been obtained is analyzed through several stages of data reduction, data presentation, and conclusion. The results show that the innovation of the Lazisnu program can be felt by the village community with a high level of objectivity and actuality in social life accompanied by a sense of brotherhood, unity, and independence, and not to forget solid religious symbols through awareness for zakat, infaq, and shodaqoh. This research implies that it is expected to be a suggestion for institutions to continue to develop existing programs. In addition, the limitations in this study were only conducted on one Lazisnu, and the informants in this study were limited, so it is hoped that future research can explore Lazisnu in East Java so that information related to Zizwaf management is more comprehensive.
Efektivitas Strategi Pemasaran dalam Pembiayaan Cicil Emas di Bank Syariah Indonesia KC Bojonegoro rahayuningsih, eka; Muttaqin, M Khoirul; Styawati, Endang
Li Falah: Journal of Islamic Economics and Business Vol. 11 No. 1 (2026): June 2026
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v11i1.14759

Abstract

This study aims to analyze the effectiveness of marketing strategies in gold installment financing to increase public interest in using Islamic financing products. The method used in this research approach is qualitative with a descriptive research type. Data sources include both primary and secondary data sources. Data collection techniques utilized interviews and documentation. Analysis techniques included data collection, data reduction, data presentation, and conclusion drawing. The results show that the marketing strategy using the 7Ps marketing mix theory—comprising Product, Price, Place, Promotion, People, Process, and Physical Evidence—has a significant impact on customer satisfaction and interest in using the gold installment product. This study provides recommendations for Bank Syariah Indonesia KC Bojonegoro to enhance the effectiveness of its marketing strategies in the future. The novelty of this research lies in its object of study, namely gold installment products in Islamic banking, which remain relatively under-researched compared to other financing products. This study also positions customer satisfaction and product usage interest as vital variables in assessing the effectiveness of Islamic marketing strategies in the modern financial industry competition era.
Co-Authors Basyirah, Luthfiana Eka Rahayuningsih Styawati, Endang Surur, Miftachus