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All Journal Journal of Business on Hospitality and Tourism
Widana, LA Sylvia Chandradevi
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Social Sciences

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Measuring the passion of entrepreneurship spirit on students in industrial revolution era 4.0 Widana, LA Sylvia Chandradevi; Darma, Gede Sri
Journal of Business on Hospitality and Tourism Vol. 7 No. 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i2.316

Abstract

The aim of this research is to observe the effect of self-efficacy, earning expectation and endorser credibility on the entrepreneurial interest and entrepreneurial readiness. This research was done in Undiknas Graduate School. The research design was quantitative research, which was a causality relationship between the variables. The technique of collecting data was done using questionnaire to 102 students. The technique of analyzing data was done using structural equation modeling (SEM) with AMOS version 22 program. The result of this research showed self-efficacy had a positive and significant effect of 0,429 on the entrepreneurial interest and 0,416 on the entrepreneurial readiness. Earning expectation had a positive and significant effect of 0,454 on the entrepreneurial interest and 0,198 on the entrepreneurial readiness. Social media had a positive and significant effect of 0,363 on the entrepreneurial interest and 0,440 on the entrepreneurial readiness. Advertisement effectiveness had a positive and significant effect on the entrepreneurial readiness of 0,595.  
Co-Authors Gede Sri Darma