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ZuIfia Abdussamad
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Law, Crime, Criminology & Criminal Justice

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KETERLIBATAN KONSUMEN DALAM PEMBELIAN SEBAGAI ZuIfia Abdussamad
JURNAL LEGALITAS Vol 2, No 1, 2009
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7038.277 KB) | DOI: 10.33756/jelta.v2i01.639

Abstract

Involvement of consumer in each purchasing decision would always colours in every election of product brand by bases consideration of benefit criterion with product characteristic becoming its alternative. Consumer usually stays in weak position. To protect consumer is required a set law order. Involvement of consumer is a best concept to be comprehended as function of object. situation that altogether that will constitute in so many action of consumer with reference to accomplishment of requirement
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