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All Journal TECHNOBIZ : International Journal of Business Jurnal Manajemen
Warni, Zubaidah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RETAIL RE-MART DI KOTA PALEMBANG Pratama, Ahmad Akbar; Pitriyani, Zelpiya; Warni, Zubaidah
Jurnal Manajemen Vol 9 No 3 (2021): Jurnal Manajemen
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.919 KB) | DOI: 10.36546/jm.v5i2.110

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh suasana toko terhadap keputusan pembelian konsumen pada Retail Re-Mart di kota Palembang, secara parsial. Variabel dalam penelitian ini adalah suasana toko dan keputusan pembelian konsumen. Populasi dalam penelitian ini adalah keseluruhan masyarakat di Kota Palembang yang pernah melakukan transaksi di Reatail Re-Mart selama satu bulan terakhir. Teknik pengambilan sampel dalam penelitian ini adalah metode stratified random sampling, dengan pengertian bahwa populasi dalam penelitian ini bersifat heterogen sehingga sampel yang terpilih sebanyak 90 reponden. Teknik pengumpulan data adalah metode wawancara, literature dan observasi. Analisis data dilakukan dengan analisis regresi linear berganda, data yang diperoleh diklasifikasi, ditabulasi dan diolah menggunakan SPSS. Hasil penelitian menunjukkan bahwa secara variable suasana toko berpengaruh signifikan terhadap keputusan pembelian di Retail Re-Mart di kota Palembang.
THE INFLUENCE OF CORPORATE SOCIAL RESPONCIBILITY (CSR) IN THE SOCIAL, ECONOMIC AND ENVIRONMENTAL FIELDS ON PAWNSHOP CUSTOMER LOYALTY IN PALEMBANG CITY Warni, Zubaidah; Octarinie, Nenny; Gunarti, Triana Sri; Pangestu, Fauzi Dwi
TECHNOBIZ : International Journal of Business VOL 7, NO 2 (2024) : OKTOBER
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v7i2.5129

Abstract

This study uses a quantitative approach with a sample size of 40 people determined using the Accidental Sampling technique.  The results of multiple regression testing show that all independent variables (CSR in the social field, CSR in the economic field and CSR in the environmental field) have a positive effect on pawnshop customer loyalty and in Palembang City. The biggest positive influence on pawnshop customer loyalty is on the economic CSR variable, this is shown from the regression coefficient value of 0.274, then followed by the social CSR variable which is shown from the regression coefficient value of 0.181 and CSR in the environmental field of 0.173. Based on the coefficient of determination test, it is known that the R2 (R Square) number is 0.123 or (12.3%).  This shows that the percentage contribution of CSR in the social field, CSR in the economic field and CSR in the environmental field to customer loyalty.
Co-Authors Gunarti, Triana Sri octarinie, nenny Pangestu, Fauzi Dwi Pitriyani, Zelpiya Pratama, Ahmad Akbar