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All Journal Proceeding Mercu Buana Conference on Industrial Engineering
Anindhita, Yusi
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Engineering Industrial & Manufacturing Engineering

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Analisis Faktor – Faktor Yang Menentukan Minat Para Angel Investor Dalam Berinvestasi Untuk Startup Perusahaan Anindhita, Yusi
Proceeding Mercu Buana Conference on Industrial Engineering Vol 5 (2023): LEAN AND GREEN FOR SUSTAINABILITY DEVELOPMENT GOALS IN THE I4.0 ERA
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/MBCIE.2023.014

Abstract

The development of startups in Indonesia in 2022 in Indonesia is increasing. A startup company is a company in the early stages of operation. Most start-up companies are looking for new and repeat business models. The risk of startup companies is higher than companies that have stable profits and market share. Therefore it is important to analyze the potential and threats in the sector. One of the key success factors for this startup is finding sufficient financial resources to develop the idea, especially in the non-revenue startup phase. Therefore startups must seek external financial sources, one of which is funding from angel investors. The purpose of this research is to get the most dominant factors that influence angel investors in determining the choice of investing in food and beverage startups. The method used is the Analytic Hierarchy Process (AHP). Factors that influence angel investors in investing in startup companies are product and service factors, market factors, character factors and the background of the founders as well as financial condition factors. The highest value of the relative factor is 1.625442 on the company's reputation sub-factor on product and service factors. The results of the interviews show that the activities and actions of the company's management in the past were evaluated regularly and the results of the company's products were satisfactory, good public trust, and the company's financial performance was also positive.
Identifikasi Strategi dan Faktor Keberhasilan Perusahaan Startup: Studi Kasus Perusahaan Startup Makanan dan Minuman di Indonesia Anindhita, Yusi; Dede, Agustin; Agus, Agus
Proceeding Mercu Buana Conference on Industrial Engineering Vol 3 (2021): RESEARCH DEVELOPMENT BASED ON LITERATURE REVIEW
Publisher : Universitas Mercu Buana

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Abstract

Every company experiences life cycle stages, where this cycle is identical to the Company's life cycle. There are 5 phases in the company's life cycle, namely the establishment or startup stage, the expansion stage, the maturity stage, and the declining stage. Startup Companies are companies that are in the early stages of operating and developing or have not yet operated. One promising startup sector is a food and beverage company startup. Food and beverage-based startup companies are one of the sectors most targeted by investors even though the global economy is being pressured by the coronavirus outbreak. One of the crucial problems for startup companies is business strategy, this is because startup companies have different characteristics from mature companies such as in decision-making. There are many factors that influence the success of a startup company. Therefore the purpose of this study is to identify the strategies used by food and beverage startup companies and determine the most influential factors in the success of the startup. This research was conducted by structurally interviewing 22 startup companies, then processing the data using AHP (analytical hierarchical process) in determining the level of the most influential success factors. The results show that the most widely used strategy is market penetration of 68% and the level of the factor that has the highest influence on success is the individual factor group of 5,111
Co-Authors AGUS AGUS Dede, Agustin