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All Journal Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration JAM : Jurnal Aplikasi Manajemen The Asian Journal of Technology Management (AJTM) Journal of Economics and Business UBS
Akbar Adhiutama
Management of Technology Program, Shibaura Institute of Technology, Japan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Behavior Intention towards the Adoption of Innovative Household Sanitary Ware: A Case Study of Jakarta, Indonesia Adhiutama, Akbar
The Asian Journal of Technology Management (AJTM) Vol 4, No 2 (2011)
Publisher : School of Business and Management Institut Teknologi Bandung

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This study tried to describe the behavior intention factors related to adopt the innovative bidet toilet seats in the households. The increase of the middle class population in Indonesia creates a new demand for adopting innovative products to enhance lifestyles. There were many electronic home appliance products have been easily adopted in Jakarta households, however there has been low adoption for electronic bidet toilet seats in household bathrooms. This study aims to identify and analyse the critical factors involved in adopting these seats in households and to explore the relative significance of each of these factors. It reports the results of empirical tests conducted regarding the non users’ adoption of these seats, based on the extended Theory of Planned Behavior. This study was administrated to 115 participants in Jakarta. Descriptive statistic, correlation analysis and multiple regressions were performed to determine the important factors. The results indicate that intention, voluntariness, observability, water usage and age are positively influence the adoption of the seats in urban households in Jakarta. Keywords: behavior adoption, electronic bidet toilet seats, urban households, jakarta
The Application of Lean Manufacturing for Operation Improvement: A Case Study of Black Cough Medicine Production in Indonesia Pramadona, Pramadona; Adhiutama, Akbar
The Asian Journal of Technology Management (AJTM) Vol 6, No 1 (2013)
Publisher : School of Business and Management Institut Teknologi Bandung

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Nowadays, the pharmaceutical industry has a market tends to be unstable and volatile in meeting customer needs. This is due to the economic crisis that occurred in different parts of the world. The pharmaceutical industry currently uses good manufacturing practices (cGMP) to ensure that products are consistently produced and controlled according to the required standards. Pharmaceutical industry slowly started to move from cGMP to lean manufacturing that focused on reducing operating costs while ensuring compliance. The purpose of this paper is to analyze the usage of lean manufacturing instead of the usage of cGMP to eliminate wastes. To conduct this study, literature review and company visit has been done. This analysis was applied by using value stream mapping (VSM) and 7-wastes methodology to analyze the problems in the OBH (Black Cough Medicine) production line one of the pharmaceutical industry in Bandung, Indonesia. For the improvement, the lean manufacturing approach has been carried out and the future VSM has been developed. Finding reveals that the application of lean manufacturing in the cGMP environment helps the company to eliminate wastes in reducing lead time and cycle time in the manufacturing process. Keywords: pharmaceutical industry, cGMP, lean manufacturing, value stream mapping, 7-wastes.
Perancangan Indikator Kinerja Utama pada Proses Distribusi Industri Minuman Ringan Simatupang, Togar Mangihut; Adhiutama, Akbar; Setiadi, Anjar
Jurnal Manajemen Teknologi Vol 5, No 1 2006
Publisher : SBM ITB

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Abstract

Proses distribusi merupakan salah satu bagian terpenting dalam rantai pasok. Peningkatan kinerja dari tiap-tiap mata rantai pasok ini dapat terukur melalui indikator kinerja utama (key performance indicator) yang terintegrasi. Demikian juga dalam proses distribusi, diperlukan perancangan suatu indicator kinerja utama yang menyatukan seluruh mata rantai pasok. Artikel ini bertujuan untuk menjabarkan evaluasi indikator kinerja utama pada proses distribusi melalui proses pemodelan dengan menggunakan Model SCOR (the Supply Chain Operations Reference). Pemodelan SCOR diterapkan pada proses distribusi perusahaan nasional minuman ringan. Katakunci: proses distribusi, SCOR Model, Indikator kinerja Utama, Industri minuman ringan
The Assessment of Service Quality of PT Interlink Tour and Travel in Bandung Using Servqual Scale and Time Study Analysis Destiny, Tirza; Adhiutama, Akbar
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

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The current competition of tour and travel industry in Bandung is fierce, since currently there are more than one hundred tour and travel companies in Bandung. A lot of similar companies are engaged in the same field (i.e. the service products offered are similar). To survive in the long run and to be able compete, the key is simply to build customers’ trust and loyalty and to provide high quality service. This research focuses on the service quality of PT. Interlink Tour and Travel, investigating the gap between customer expectations and perceptions of the company’s service (i.e. known as SERVQUAL). In addition, this research also addresses the operation system of front line desk people who are in charge in directly serving the customer at PT. Interlink Tour and Travel.For this purpose, questionnaires have been designed based on SERVQUAL method (i.e. the gap between customer perceptions and expectations of the service) proposed by Parasuraman et al. (1985 and 1988). A total number of 101 regular customers from PT. Interlink Tour and Travel participated in this research. For the operation system of front line desk employees, observations based on Time Study analysis have been conducted. The findings show that all scores for perceptions were lower than the expectations scores, indicating that the service in PT. Interlink Tour and Travel did not meet the expectations of the customers. Although the perceptions score were lower, it was shown that 71% of total respondent were willing to experience the service again. This could mean that the service perceived is still in the zone of tolerance. The largest gap can be found in the tangible dimension, followed by the reliability dimension. Overall, it seems that the company needs to start focusing on the tangible dimension by developing marketing communication such as pamphlets or posters regularly and the reliability dimension as by giving precise service delivery. The findings from the time study observation suggest that the total time of each process is unstable. It is also revealed that compared to its competitor, the operation system in the front line desk at PT. Interlink Tour and Travel takes longer. There are several non-value added steps in the process that may lead to customers’ dissatisfaction. Based on this observation, the current service in front line desk is still lacking in the responsiveness dimension. If the lack in responsiveness continues, it may lead to an overall bad service quality and customers’ dissatisfaction or even loss of customers. Since customers generally want to feel valued, they want faster response.By using SERVQUAL, service quality can be understood in the perspective of the consumer. This method aims to determine whether the service needs to be fixed or the extent to which services need to be improved in the eyes of consumers. Time study analysis is useful to specifically understand to a certain extent the condition of service in the frontline desk, enriching our understanding of PT. Interlink Tour and Travel’s service quality. This study is particularly related to the responsiveness dimension, one of the service quality dimensions measured in SERVQUAL. Keywords: Service Quality, Customer Gaps, Travel Agency, Time Studies
ANALYSIS SERVICE QUALITY OF BPJS PHARMACY PT. MEDIKA ANTAPANI USING SERVQUAL AND KANO’S MODEL Ismaya, Yunita Riska; Adhiutama, Akbar
Journal of Business and Management Vol 7, No 3 (2018)
Publisher : Journal of Business and Management

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Abstract.Background – The paper aims to help company to measure its customer satisfaction and identify which attribute should be prioritized for improvement through quantitative analysis of SERVQUAL and Kano’s Model.Methods - Data was collected using survey amongst randomly selected individuals from BPJS Pharmacy PT. Medika Antapani customer. There are two questionnaires. The first questionnaire was intended to measure customer satisfaction and the second questionnaire was used to classify each attributes into Kano Category. Further analysis by combining the results of two questionnaires to determine which attributes should be prioritized for improvement.Results – The result shows that there are 14 attribute of 16 attribute that has negative customer gap. It means that the customer expectation toward BPJS Pharmacy PT. Medika Antapani is higher than the perception. As for the attribute that should be prioritized for improvement according to Kano Category, there are 5 attributes that should be prioritized which are maintain speed and quality of service during busy time, provide enough seating for customer, employee always willing to help, employee have knowledge to answer question and polite and friendly employee.Conclusions – For better improvement of BPJS Pharmacy PT. Medika Antapanishould prioritized must be requirement attribute for improvement as customer see the attribute as basic service. The next one is try to reduce the customer gap between customer expectation and perception by fulfilling one-dimensional attribute. And as for achieve competitive advantage, BPJS Pharmacy PT. Medika Antapanican more focus in attractive attribute.Keywords: customer satisfaction, Kano model, pharmacy service, service quality, SERVQUAL   
Analysis of Motor Sharing (Online Transportation) Customer in Bandung. Case Study: Go-Jek in Bandung Waruwu, Jenis Jaya; Adhiutama, Akbar
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract— Globalization era makes the technology advancement more rapidly, this matter  can be seen from the number of internet users in the world will increasing each year  that reach until 200 to 300 million users per year. Internet usage is very diverse depending on the needs of user, for example is for an online business. Recently the online business was trended in Indonesia such as for online transportation. The online transportation business in Indonesia was booming like as the GO-JEK, the Bojek, the Wheel Line, the Blu-Jek, the Transjek, the PRO-JEK, the TEKNOJEK, the Bangjek, etc. The GO-JEK is a pioneer of online transportation in Indonesia, this matter can be seen by established of company is the first in Indonesia, the feature and the operational area also is wider than the other company. Certainly, the presence the online transportation or motor sharing in the midst society will influenced of lifestyle the peoples who live in urban areas to avoid the traffic. So, there much perception of user towards experienced in used the service. This research aims to analyze the online transportation especially in Bandung based on the user/customer perception towards the service online transportation like as GO-JEK. The researcher will analyze to make sure whether the issue from some news about GO-JEK is appropriate towards the result of this research or not. The researcher will analyze it with the three the theoretical basis: the first is Diffusion of Innovation to identify the adopter categories of user. The second is TAM & TPB combination to find out the factors acceptance the Go-JEK, and the last is SERVQUAL to identify the actual service quality of GO-JEK in Bandung based on user perception. Then, the researcher used the Correlation Coefficient Analysis method to correlate the above theories. Besides that, the researcher used SPSS (statistic packages for social science) to process the research questionnaire result. The result of research shows that the categories of GO-JEK user in Bandung consist as 8,3% as the innovators, 21,7% is the early adopters, 28,1% is the early majority, 26,9 is the late majority, and the last is 15% as the laggards. Overall TAM towards TPB, Diffusion of Innovation (DOI) towards TAM & TPB combination, DOI towards SERVQUAL variables, TAM & TPB towards SERVQUAL variable, and SERVQUAL variables have significant correlation in use the GO-JEK service in Bandung. Generally, the GO-JEK service quality in Bandung shows the high of level percentage based on user perspective. It means the result of the research it does not same with the research background which published by some media about the service of GO-JEK because media it cannot representative the service quality a company. Keyword: GO-JEK, online transportation, Diffusion of Innovation, TAM & TPB combination, Service Quality, Correlation Coefficient Analysis.
Using Current Reality Tree to Analyse The Root Cause of Problem: A Case Study in PT Yumida Siba Utama Hidayati, Melati Rakhmah; Adhiutama, Akbar
Journal of Business and Management Vol 2, No 4 (2013)
Publisher : Journal of Business and Management

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Nowadays, SMEs in Indoesia run into the good development and lead to better economy’s Indonesia. One of them is SME of motorcycle parts manufacturing. This paper aims to know what the root cause of problems that occur at SME of motorcycle parts manufacturing in PT Yumida Siba Utama. Open interview was used to know the current condition of company. Creating value stream mapping and check sheet were obtained by observation to plant. Data collection was taken from company and diveded into primary data and secondary data. Current Reality Tree was utilized to identify the root cause of problems. By using methodology mentioned above, the researcher found the root cause of problems which occurs. According to Current Reality Tree tool, the root cause of problems that occurs is the company doesn’t enforce the employees especially HR and operators to understand SOP. The construct of current reality tree design developed in this study reveals the existing condition and symtpoms. Therefore, this study can be viewed as an attempt to increase the level of awareness on problems that occurs at SME. Keywords: current reality tree, SME, manufacturing---------------------------------DISCLAMER: This paper is created by undergraduate students of School of Business and Management ITB in partial fulfillment of the requirement of the degree Bachelor of Management. Journal of Business and Management is not responsible for the content, opinions, or any other materials expressed here.
Inventory Analysis For Perishable Item In Aircraft Manufacturing: A Study of PT.Dirgantara Indonesia Wiranto, Efan; Adhiutama, Akbar
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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PT Dirgantara Indonesia (Persero) is the first and only aircraft industry in Indonesia and the Southeast Asia Region. This company is owned by the Indonesia Government. PT Dirgantara Indonesia was established on April 26, 1976. PT Dirgantara Indonesia engaged in aerospace manufacturing, aerospace design development and being a sub-contractor for major aircraft industries in the world. During the production process, there is a delay in completion of aircraft, this is because of the time placing order and quantity order is not efficient yet. This study aims to solve the problem that focuses on inventory management of consumable and also a perishable item of sealant.These study analyses the root cause of the problem using the current reality tree, and the result is an ineffective inventory policy. Existing inventory model in the company isn’t effective and efficient yet, because there is a stock out for sealant and create a delay for 60 days and create opportunity lost Rp.26.247.376.680. After knowing the root cause, this study use EOQ and ROP with probabilistic demand and constant lead time to solve the problem and compare it with existing method in PT.Dirgantara indonesia. From the comparing calculation of existing and proposed method, the cost reduction is $ 55,044 or 23.2%.
Information Technology Service Management Framework Selection through Analytic Hierarchy Process in an Energy Company Rachmadianto, Faisal; Adhiutama, Akbar
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstrac.tDependency of companies on Information Technology (IT) is increasing significantly for the last decade. IT infrastracture has risen so complex teamed with company requirement to cut costs and always adhere with regulation. It has pushed companies in searching processes in order to increase their efficiency in managing IT operations. The current IT organization model and services in one of the biggest oil and gas Company in Indonesia have been questioned by many customers regarding with its performance, service satisfaction and customer oriented process. The management through voice of customer demanded to have improvement in current IT service management processes. Information technology service management (ITSM) is a study to manage organizations or companies providing services of IT based on a customer’s point of view. It is required to change or shift to a service-oriented approach from technology-oriented in managing IT. It will make business process between IT and business change so that they will work together starting from defining until delivering IT services.To select the best ITSM frameworks that suit with the Company, Analytic Hierarchy Process (AHP) methodology is being applied. AHP as one of the multi criteria decision making approach with benefit, opportunity, cost, and risk (BOCR) analysis as the technique to determine the best alternatives of IT service management framework considering several factors of criteria and sub-criteria. It involves several employees across IT functions and customer representatives to develop these criteria. Based on AHP with BOCR analysis, this study concludes the solution of implementing Information Technology Infrastructure Library (ITIL) with End-to-End Model and Lean Sigma is the best alternative (0.4279). The solution is the best to improve customer satisfaction, closer business and IT alignment and quick IT response to manage business needs. The second priority of the solution is implement ITIL (0.2567) followed by Implement MOF (0.1678) and last priority is Implement CoBit (0.1475). The implication with this solution is to have reorganization that will need support from management of the company. To lead the big change, John Kotter's 8-step change model is being applied on the implementation plan.Keywords: Analytic Hierarchy Process, information technology service management, information technology infrastructure library 
Analysis of Inventory Management in Oil and Gas Industry (Case Study: Joint Operating Body Pertamina-Petrochina East Java) Bayu, Stefanus Indra; Adhiutama, Akbar
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.This research aim is to minimize high value inventory of JOB P-PEJ. The final amount of the surplus and dead stock inventory is US $ 2,017,053.19 in November 2014. The causes of this high number is lack of discipline to input data, lack of inventory management control, and lack of coordination between user, stock analyst, warehouse staff and supplier. By eliminating any root cause, expected the inventory valueexpected to be reduced as low as possible. Training of motivation and training knowledge of Work Procedures Guidelines 007 is a solution to overcome the lack of discipline. For lack of inventory management control, the solution is divide the materials with ABC Classification. After divided, the next stage is determine ROP, ROQ, SS continuously. And the solution for lack of coordination between every parties in supply chain, implementing Third Party Logistics (3PL) is the answer. The result of the research indicates that inventory value is decrease after implementing all of the solutions.Keywords: Inventory Management, Oil and Gas Industry, Joint Operating Body, Pertamina, Petrochina
Co-Authors Anggra Wishnu Purwa, Anggra Wishnu Anjar Setiadi Eko Zunianto S Faisal Rachmadianto, Faisal Febrina Darmarisa, Febrina Ismaya, Yunita Riska Melati Rakhmah Hidayati Nawang Wulan, Putri Pramadona Pramadona Stefanus Indra Bayu, Stefanus Indra Tirza Destiny Togar M Simatupang Waruwu, Jenis Jaya Wiranto, Efan