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All Journal Majalah Ilmiah Warta Dharmawangsa Jurnal Pembelajaran Bahasa dan Sastra
Tarigan, Fitri Ervina
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Biochemistry, Genetics & Molecular Biology Education Languange, Linguistic, Communication & Media Other

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The Effect of Applying Animation Movie on the Student’s Achievement In Writing Recount Paragraph Tarigan, Fitri Ervina
Jurnal Warta Dharmawangsa Vol 16, No 1 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v16i1.1769

Abstract

Roland Barthes' Semiotic Analysis of Lemonilo Advertising Posters: The Construction of Denotative, Connotative, and Mythical Meanings Aritonang, Fauziah Amanda; Caniago, Zahwa Safitri; Anggraeni, Bunga; Irwansyah, Randi; Tarigan, Nabila Dwi Putri; Sinabang, Candri Afrianti; Tarigan, Fitri Ervina; Soraya, Tengku Ratna
Jurnal Pembelajaran Bahasa dan Sastra Vol. 5 No. 2 (2026): Maret 2026
Publisher : Raja Zulkarnain Education Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55909/jpbs.v5i2.1334

Abstract

Food product advertising in Indonesia operates as a sign system that constructs meaning and ideology in consumers’ minds. This study analyzes denotative, connotative, and mythological meanings in the advertising poster of Lemonilo Mie Instan Alami Rasa Mie Goreng (Natural Instant Fried Noodles) using Roland Barthes’ semiotic theory. The poster presents a rich sign system: greenish-yellow noodles unlike conventional instant noodles, fresh ingredient toppings (egg, shrimp, chili, mushrooms, vegetables), four green checkmark-verified claims, and the hashtag #KitaSehatKitaHebat. This product contains a semiotic paradox: an instant noodle claiming naturalness and healthiness. This descriptive qualitative study employs Roland Barthes’ semiotic analysis with data from visual observation, documentation, and literature review, analyzed through three stages: denotation, connotation, and myth. Results indicate: (1) denotative level shows literal representation of greenish-yellow noodles with toppings and product claims; (2) connotative level constructs images of naturalness, freshness, and differentiation through visual and verbal elements; (3) mythological level presents a narrative that consuming Lemonilo is an identity act of healthy and achieving individuals. Theoretically, this research enriches semiotic studies of food advertising in Indonesia. Practically, it encourages consumer semiotic literacy and provides insights for producers regarding meaning construction mechanisms in food advertising.
Myths of Masculine Identity and Local Traditions in Wadimor Sarong Advertisements: A Semiotic Analysis Based on Roland Barthes Siagian, Febriani Nirmawati; Damanik, Yesica Angel; Nadia, Veni; Ayu, Sri Indah; Soraya, Tengku Ratna; Tarigan, Fitri Ervina
Jurnal Pembelajaran Bahasa dan Sastra Vol. 5 No. 3 (2026): Mei 2026 | in progress
Publisher : Raja Zulkarnain Education Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55909/jpbs.v5i3.1380

Abstract

Studies on the construction of masculine identity myths rooted in local tradition within Indonesian cultural product advertisements remain searce. This study aims to analyze the construction of masculine identity myths and the representation of local tradition in the 2021 Sarung Wadimor advertisement using Roland Barthes’ three-level semiotic framework denotation, connotation, and myth. A descriptive qualitative method waz employed through textual observation and documentation of six advertisement scenes as units of analysis. The findings reveal three systematically operating myths: (1) a tradition-based masculinity myth that naturalizes the ideal Indonesian man as one deeply rooted in cultural heritage, (2) a religious masculinity myth that positions spiritual piety as a mandatory public component of Muslim masculine identity, and (3) a social nationalist masculinity myth that interpellates Indonesian men to percerve the choice of local products as a declaration of national pride. These three myths form a coherent ideological system through Barthes’ naturalization mechanism, transforming sarung from a mere textile product into an active medium for constructing masculine identity. This research demonstrates that advertisements not only promote products but also shape society’s perceptions of masculine identity, expanding the study of masculinity in Indonesian advertising by incorporating cultural and religious perspectives
Co-Authors Anggraeni, Bunga Aritonang, Fauziah Amanda Ayu, Sri Indah Caniago, Zahwa Safitri Damanik, Yesica Angel Irwansyah, Randi Nadia, Veni Siagian, Febriani Nirmawati Sinabang, Candri Afrianti Tarigan, Nabila Dwi Putri Tengku Ratna Soraya