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All Journal Proceeding Fakultas Ekonomi Jurnal Ilmiah Manajemen dan Bisnis
Susanto Adi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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INDONESIAN PRINTING INDUSTRY TRENDS, CURRENT TECHNOLOGY AND FUTURE DEVELOPMENT Adi, Susanto; Lie, Liana; Antono, Adhi
Proceeding Fakultas Ekonomi 2013: 2013
Publisher : Proceeding Fakultas Ekonomi

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Abstract

The objectives of this project are to introduce Indonesian Printing  industry from business opportunity, trend technology and development . In this project there were 3 section of explanation also with SWOT analysis.  Currently Indonesian Printing Industry was growth significantly in all sectors  since the last of 10 years. Investor make many investment in this in technology and  high tech printing machineery.  Unforttunately the growth of technology  and machinery Indonesian printing industries lack of competen  human resource that expert in this industry. since Indonesian Goverment concerning in this industry, they give chance to many school and university  create kind of the program that support industry, This project descibing about Indonesian Printing Industry  needs development and business opportunity brieflyy. Based on the survey result, the industry  needs competent human resource is fist priority.  Aty Indonesia education  for printing  in bachelor degree or management level is rare, here education degree for printing only vocational degree (high school and diploma) which their program prepared for operator and executant. now for managerial level is highly needed in order to balance  the growth of technology printing. Here we established some strategies in order to increase the quality of Indonesian Human Resource in Printing business and future development decription.keywords: printing, printing industry, human resources, printing education 
Pengaruh Citra Merek, Harga, Purna Jual, Dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Yamaha Nmax (Studi Kasus pada Pembeli Sepeda Motor Yamaha Nmax di Dealer Yamaha Waja Gunung Agung) Adi, Susanto; Made, Mulyadi
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017)
Publisher : Universitas Pendidikan Nasional

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ABSTRACT The level of competition in the Indonesian automotive companies are very strict.Indonesia is a potential market for automotive companies, especially motorcycles.In addition, consumers also have different considerations and perceptions of the brand image, pricing, sales, and quality of products before making a purchase decision.The purpose of this study was to determine the impact of variable Brand Image, Price, After Sales, and Product Quality to Buying Decision Motorcycles Yamaha Nmax (Case Study on Yamaha Nmax Buyer in Yamaha Waja Gunung Agung Dealership). The analytical method used in this research is multiple linear analysis to determine the impact of variable Brand Image, Price, After Sales, and Product Quality to the BuyingDecision.The results of this study show variable Brand Image, Price, After Sales, and Product Quality, has a partial effect and significantly by 74.6% to the buying decision.
Co-Authors Adhi Antono Lie Liana . Made, Mulyadi