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All Journal Strukturasi: Jurnal Ilmiah Magister Administrasi Publik GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Batubara, Beby Mashito
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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KINERJA PEMERINTAH DESA DALAM PENYELENGGARAAN DIGITALISASI DESA DI DESA PETUMBUKAN KECAMATAN GALANG KABUPATEN DELI SERDANG Pangaribuan, Nur Ajijah; Batubara, Beby Mashito; Deliana, Marlina
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 1 (2024): 2024 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i1.292

Abstract

This paper aims to see how village digitalization can accelerate village performance in Petumbukan village. The method used in this paper is a descriptive method with a qualitative approach. The results of this study indicate that the ongoing digitalization in Petumbukan village has a positive impact in terms of providing improvements to services to village communities.
Strategi Promosi Wisata di Deli Serdang saat Pandemi Covid-19 oleh Dinas Kebudayaan Pemuda dan Olahraga Zega, Taslim Anwar; Batubara, Beby Mashito; Barus, Rehia K Isabella
Strukturasi: Jurnal Ilmiah Magister Administrasi Publik Vol 6, No 1 (2024): STRUKTURASI: JURNAL ILMIAH MAGISTER ADMINISTRASI PUBLIK, MARET
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/strukturasi.v6i1.2943

Abstract

During the Corona Virus Disease 2019 (COVID 19) pandemic, it resulted in a decrease in tourist visits to tourist objects. For this reason, the Department of Culture, Youth and Sports and Tourism of the Deli Serdang district needs to carry out a strategy to increase the promotion of tourist attractions. Covid 19 pandemic in Deli Serdang Regency. The research method used is descriptive qualitative. Data collection techniques using interviews, observation, and documentation. The results showed that the strategy used was the theory according to Peter and Olson, including advertising, sales promotion, personal selling and publicity. Sales promotion strategies such as direct promotion by tourist attraction managers, advertisements such as promotional exhibitions using social media and publicity such as introducing virtual exhibitions and so on. The inhibiting factors for the strategy in increasing promotion include the status of the Covid 19 pandemic which has not yet ended and the lack of a budget.
Co-Authors BARUS, REHIA K ISABELLA Deliana, Marlina Pangaribuan, Nur Ajijah Zega, Taslim Anwar