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All Journal Jurnal Pengabdian Masyarakat AbdiMas SEIKO : Journal of Management & Business JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Management
Afif, Ahmad Sururi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Journal : Journal of Management

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A Study Interest In Technology Finance and E - Commerce Afif, Ahmad Sururi; Yuliana; Hamzah, Ramadhani
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study is to look at the relationship between financial literacy, financial technology, and interest in shopping in e-commerce (a case study of students from the Faculty of Economics and Business at Widyatama University who use the Tokopedia application). Quantitative research methodologies were used in this study, and the author employed a purposive sampling method. The sample size for this study was 82 respondents, and it focused on Tokopedia users who are also students at the Faculty of Economics and Business, Widyatama University in Bandung. The analytic approach is Multiple Linear Regression, and the research scale is a Likert scale. The findings of this study show that the Financial Literacy variable has a partially positive and significant effect on Shopping with a significant value, the Financial Technology variable has a positive and significant influence on Shopping Interest, and the Financial Attitude variable has a positive and significant impact on Shopping. Then, there is a favorable and considerable influence on Shopping Interest.
Co-Authors Dewanti, Indea Elistia, Elistia Euis Nurul Fitriani, Azizah Hamzah, Ramadhani Maharani, Novera K. Serang, Robert Alex Suyadi Suyadi Tambunan, Resman Muharul Yuliana Yuliana