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All Journal The Asia Pacific Journal Of Management Studies Bussman Journal : Indonesian Journal of Business and Management Journal Metaverse Adpertisi
Bachtiar, Firman
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Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN GULA JAHE ALAMI SUCENJURUTENGAH Bachtiar, Danis Imam; Bachtiar, Firman
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.363

Abstract

The rapid development of information and communication technology has changed the pattern of people's buying culture from offline to online. Finally, the product marketing strategy must also follow changes in the community, including the marketing of MSME products in Purworejo Regency. This research was conducted to find out more about the effect of social media promotion and electronic word of mouth (e-WoM) on buying interest of MSME products in Purworejo Regency at Yodotuku.com, either partially or simultaneously. The number of samples is 112 respondents selected by purposive sampling method. The instrument test uses validity and reliability tests. Data analysis technique using multiple linear regression. The results of the study showed that promotion through Instagram had a positive but not significant effect on the intention to buy MSME products in Purworejo Regency at Yodotuku.com. Meanwhile, e-WoM has a positive effect on consumer buying interest. Based on the test results, it is also known that simultaneously there is a positive and significant influence between promotions through social media Instagram and e-WoM on the buying interest of MSME products in Purworejo Regency at Yodotuku.com. Therefore promotions on Instagram social media in the form of positive testimonials and reviews from consumers will be more optimal to influence buying interest for MSME products
Analisis Pengaruh Brand Image, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Skincare The Originote Bachtiar, Danis Imam; Bachtiar, Firman; Teguh Supriyanto, Wahyuningsih
Jurnal Metaverse ADPERTISI Vol. 3 No. 2 (2024): Juli 2024
Publisher : Aliansi Dosen Perguruan Tinggi Swasta Indonesia (Adpertisi)

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Abstract

This study aims to test and analyze the effect of Brand image, product quality and price on purchasing decisions for The Originote skincare. This study uses primary data by distributing questionnaires. The sample used was quota sampling of 100 respondents who used The Originote skincare. The data obtained was processed using SPSS version 22. The data analysis technique uses validity test, reliability test, multiple linear test, F test, T test and coefficient of determination. The results showed that (1) Brand image (X1) partially influenced the decision to purchase The Originote skincare with the t test result of 2.243. (2) Product quality (X2) partially influenced the decision to purchase The Originote skincare with the t test result of 2.592. (3) Price (X3) partially has no effect on purchasing decisions for The Originote skincare with the t test result of 1.078. (4) Brand image, product quality and price silmutan affect the purchasing decision of The Originote skincare. For R square of 0.410 which means that 41% of purchasing decision variables can be explained by Brand image, product quality and price variables, while 59% is explained by other variables not used in this study, namely location, promotion and convenience.
GREEN HUMAN RESOURCE MANAGEMENT AND SUSTAINABLE PERFORMANCE IN BUMDES: MEDIATING EFFECTS OF GREEN INNOVATION AND RISK MANAGEMENT Ahmad, Ahmad; Prihatin, Etik; Mustafa, Heriyanti; Bachtiar, Firman; Imam Bachtiar, Danis
The Asia Pacific Journal Of Management Studies Vol 13 No 1 (2026)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v13i1.1597

Abstract

Rapid economic development and environmental degradation have become major challenges for community-based organizations, including Village-Owned Enterprises (BUMDes) operating in the tourism sector. Tourism-based BUMDes in Banten Province not only function as drivers of local economic development but also carry responsibilities for maintaining environmental and social sustainability. Therefore, the implementation of Green Human Resource Management (GHRM) practices has become a crucial strategic approach for enhancing the sustainable performance of tourism-based BUMDes. Existing literature indicates that GHRM practices integrated with green innovation can foster environmentally responsible work behavior and generate sustainable value. However, risk management in the development of village-based tourism remains relatively limited and has not been optimally integrated with GHRM practices and green innovation initiatives. Based on this gap, the present study aims to analyze the influence of GHRM practices on the sustainable performance of tourism-sector BUMDes in Banten Province through the mediating role of green innovation. Additionally, this study examines the moderating role of risk management in the relationship between GHRM practices and sustainable performance. This study adopts a quantitative research approach. Data were collected from managers and employees of tourism-sector BUMDes in Banten Province. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the structural relationships among the variables. The results reveal that GHRM practices positively influence sustainable performance through green innovation. Furthermore, risk management significantly moderates the relationship between GHRM practices and green innovation in enhancing sustainable performance. These findings provide important implications for BUMDes managers, local governments, and policymakers in designing sustainable, competitive, and environmentally responsible strategies for village tourism development.
Co-Authors Ahmad, Ahmad Danis Imam Bachtiar Imam Bachtiar, Danis Mustafa, Heriyanti Prihatin, Etik Teguh Supriyanto, Wahyuningsih