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Implementation of EMKM Accounting Standards and Its Determinants in Improving MSME Financial Performance Kuntari, Yeni; Purwantini, Cornelio; Aditya, Elma Muncar; Nuristya, Emmarani
International Journal of Social Science and Business Vol. 9 No. 1 (2025): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i1.93597

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economic resilience, particularly during crises such as the 1997 recession and the COVID-19 pandemic. However, the implementation of the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM) remains limited despite its importance in improving financial transparency and sustainability. Previous studies show inconsistent findings regarding the influence of MSME actors’ perceptions and accounting understanding on the adoption of SAK EMKM, revealing a research gap in local contexts such as Sembungharjo Village, Semarang City. This study aims to examine the effect of MSME actors’ perceptions and accounting understanding on the implementation of SAK EMKM. Using a quantitative approach, data were collected from 90 MSME respondents through questionnaires and analyzed using multiple linear regression. Validity, reliability, and classical assumption tests confirmed that the data met statistical requirements. The findings show that both the perception of MSME actors and accounting understanding have positive and significant effects on the implementation of SAK EMKM. This suggests that enhancing MSME actors’ understanding and perception of accounting standards can improve compliance with SAK EMKM and financial reporting quality. The study highlights the need for continuous socialization and training to strengthen MSMEs’ financial literacy and promote sustainable business practices.
STRATEGI PEMASARAN EFEKTIF UNTUK MENINGKATKAN DAYA SAING DAN PENETRASI PASAR DI PUDING PUYO SEBAGAI IMPLEMENTASI MAGANG MBKM Fitriyani, Yuni; Aditya, Elma Muncar; Widiastuti, Tantri
Fokus ABDIMAS Vol 4, No 2: Oktober 2025 (In Press)
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1556

Abstract

Puyo Silky Desserts merupakan puding pertama dalam bisnis desserts yang menjadi top of mind. Puyo Silky Desserts dalam membangun komunikasi pemasarannya melalui Integrated Marketing Communication (IMC), yang berorientasi kepada primary dan secondary target market. Puyo dalam menjalankan kegiatan marketingnya melalui offline dan online secara berimbang, kedua hal tersebut bertujuan untuk mengembangkan brand serta mempertahankan eksistensi konsumennya. Secara online, Puyo aktif menjalankan promosinya melalui media sosial Instagram dan Facebook Ads dengan berbagai konten yang menarik yang diharapkan respon konsumen yang didapatkan oleh perusahaan sangat baik. Sedangkan secara offline Puyo melakukan berbagai promosi secara berkelanjutan.